Given their marketing prowess,'It is not surprising that the pair met for the first time as new graduates in a creative agency. “Ethan joined about six months after me. I thought he was older because he seemed very serious and mature, ”recalls Erin.
“He had just put his headphones and work. I thought, whoa why is this guy so arrogant? Later, she discovered that he was “very kind to work with – just scary when he is serious”.
Meanwhile, Wong described Erin as “Joyeuse-Go-Lucky”. “This is the kind of person who can simply form a link with everyone,” he said. “I think the impression of people of us are always the same now. She is the sympathetic and outgoing and I am more serious guy and behind the scenes. ”
Their jobs involved creating campaigns for luxury property customers, who made Erin think: if they could cultivate brands for others, why not start one of their own?
His mind came back to an old idea: decorative button patches. As a teenager with skin subject to acne, she stuck cute stickers on simple patches to feel better in her eruptions.
At the time, the Malaysian market offered little beyond the simple hydrocolloid options, which often became white after absorbing the pus.
Although Wong joked by saying he was'T Erin's “first choice” as a co-founder, he was the first to be really enthusiastic about the idea. He too had treated eruptions growing up and understood how it could affect your self -esteem and your social life.
At the end of 2021, while holding their full -time jobs, they gathered together with 15,000 RM ($ 4,467 of their savings to launch dododots, Erin conducting the brand's marketing and supervision operations of the brand. Strategic decisions, to date, are taken as a team.
