Business is booming at Texas Roadhouse and Longhorn Steakhouse.
In 2024, Texas Roadhouse became the largest relaxed catering chain, exceeding Olive Garden, which had held first place since 2018, according to the Technomic research company.
And while Restaurant Darden-Panrannique Longhorn Steakhouse Missed Wall Street expectations During its third fiscal quarter of 2025, the channel was the only brand of the portfolio of its parent company to systematically display the growth in sales at positive comparable stores in recent years.
“There is something in the steak that it really sounds for the consumer as still being a kind of consumption or experience in premium consumption,” said Stephens' research analyst Jim Salera. “It was a key growth engine for action, and something on which investors are always eager to concentrate whenever Darden reports his income and see how longhorn behaves.”
While the pedestrian traffic of restaurants with full service decreased by 0.2% in 2024, Longhorn Steakhouse increased visits by 4.3% and Texas Roadhouse increased by 7.2%, according to data to place.
A unique culinary experience and a concentration on local talents was an important part of the formula.
“You cannot underestimate the investment that these channels make in their managing directors at the store level. The store's level director is probably the most critical article of the success of any restaurant chain, said David Henkes, principal director Technomic.
The value is another key engine of success. The cost of The beef is volatileAnd Henkes said that these value steakhouse channels have an advantage over mom-past stores because their business supply offices are negotiating food costs in advance.
Longhorn Steakhouse and Texas Roadhouse have also absorbed certain inflation costs to minimize price increases.
Watch the video To learn more about the reasons why Americans love these value steakhouses.
