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The SPLICE music creation start-up has agreed to acquire the Spitfire Spitfire Audio Spitfire for around 50 million dollars, because the Goldman Sachs's sustained company seeks to buy audio samples and technology to build songs using artificial intelligence.
Audio Spitfire, based in London, has a deep library of digital orchestral sounds – short records of violins, cellos, battery and bass that composers can use to create music. His palette of sounds, like $ 299 battery Saved by the composer Hans Zimmer, were used in Radiohead's songs and in film scores such as Moonlight.
Splice is a platform that offers audio samples – such as vocal hooks, drum beats and guitar riffs – for anyone, ranging from professional producers to create music. The group was founded in 2013 and increased quickly because it benefits from the outbreak of the demand for music creation tools. The episor is profitable, reaching an annual turnover of more than $ 100 million and 600,000 subscribers, according to people familiar with the issue.
Splice and Spitfire refused to disclose the agreement of the agreement. A person familiar with the case said it was about $ 50 million.
The rise of platforms like Splice reflects the changing nature of musical production. While software production tools have become more sophisticated, anyone can create music from their room. Splice and Spitfire offer sounds that often only last a few seconds, in repeated curls that can be superimposed with other instrumental or song to build a song.
The successful songs have used samples from the Splice library which can be downloaded for as little as $ 13. The samples include the guitar riff used in Sabrina Carpenter's “Espresso” – the guitar loop and drum sounds were created by Vaughn Oliver, a DJ whose samples are popular on Splice. Other tubes, such as “Say Say” by Doja Cat and “OPM Babi” by Playboi Carti, also used splicing samples.
Splice was estimated at nearly $ 500 million during a fundraising in 2021 led by Goldman Sachs and the entrepreneur's investment group Matt Pincus.
Spitfire has a library of “super high -end and incredibly luxurious sounds, recording with the BBC Symphony Orchestra or Abbey Roads Studio,” said Kakul Srivastava, managing director of Splice. She also wanted to acquire the audio technology and the underlying talents that Spitfire built, she said.
Splice has deployed IA Technology to help musicians build songs, using algorithms to suggest samples based on a genre, a mood or even a song in your mobile phone. Pincus says that this element of AI has led to “explosive” growth of splicing in recent months, calling it a “land seizure” on the still emerging market.
All the sounds on the sparse are initially created by humans. The group has its own internal artists who record samples, but it also travels the world for advanced trends of different genres, such as funk artists in São Paulo or K-Pop musicians in Seoul. Splice pays these artists a percentage of her subscription income.
Srivastava says that Splice seeks to do something fundamentally different from generators of AI songs based on a basis that have arisen in recent years and have fueled Contre Poux in the music industry.
“Simplistic tools where you type a prompt and a song come out? Most musicians do not want to make music this way,” she said. “But AI will allow (artists) to do things they could not do today. They could use Spitfire string quartets, but you may want to invent your own instrument. You can start with a particular sound and merge the instruments to get a new sound that has never been heard before … We always think.”
