When does a slowdown in sales growth go from a temporary blip to a longer term trend? Maybe now.
After years of rapid expansion, Sales of electric vehicles Growth in California tends to descend in the middle of last year And has now become negative: 101,443 fully electric cars were recorded in the state in the second quarter of 2024, against 102,730 in the second quarter of 2023, a decrease of 1.2%.
More recently than last summer, this growth rate was 55%positive. He dropped to 16% in the fourth quarter of last year, 2% in the first quarter of this year, and has now become negative.
EV sales growth is an important factor in determining whether the state can achieve its objective of prohibiting sales of new carbon carbon by 2035.
The unit sales of EV increased by 11% this quarter compared to the last time that 11,554 vehicles, but due to the seasonal variation, the comparison of quarterly growth with the same quarter of the previous year is a standard means of measuring the health of companies.
Meanwhile, the market share of electric cars is almost flat, According to California New Car Dealers Assn. It amounted to 21.9% of all vehicles sold in the first half of this year. He had increased by more than 22% at a time last year. As part of the State's climate plan, the market share must reach 35% by 2026, requiring an annual sales growth rate of around 20%.
Tesla, formerly the sweetheart of California car buyers, was touched. It is still by far the leader in electric vehicles, but Tesla California sales plunged 24.1% in the second quarter. Nationally, according to Kelley Blue Book, Tesla sales dropped by 6.3% for the second quarter, even if total sales of electric vehicles increased by 7.3%.
There is no difficult data to suggest why Americans, and Californians in particular, turn against Tesla. But the Tesla trend in the Golden State does not seem good.
Tesla “faces assembly challenges. Its market share fell 2.3 points compared to last year. … Tesla's attraction seems to lower, signaling potential problems for the direct consumption manufacturer ”, the car Group of dealerships said in a press release.
Tesla sells directly to customers and does not use car dealerships, so a little Schadenfreude dealer group can be expected. But the figures that the group have published are produced reliably by the collection of standard data from the Experian Automotive industry.
In addition to Tesla, the other EV losers in the second quarter include Volvo, down 66.5% and Polestar, down 61.9%. The two brands sell electric vehicles made in China, hit hard by the prices of the Biden Heavy administration. Volkswagen fell by 34.5%. Chevrolet fell 50.6% – but it is mainly because it interrupted the popular Chevy Bolt EV, with promises to reintroduce a new version. If the Bolt was still on sale, there is a good chance that sales of electric vehicles across the state were in positive territory.
The winners include Audi, up 77.4%; BMW, up 59.5%; Kia, up 72.3%; And Toyota, up 108% – although these increases occur by a fairly small sales base.
Overall, California automotive sales increased by 4.8% in the second quarter. Petrol battery hybrids are a light point – up 21%. Sales of rechargeable hybrids, which can drive a few tens of kilometers on the batteries, have dropped slightly.
If the trend for sales growth EV Flat Mandate EV: By 2035, car manufacturers will be allowed to sell only electric cars in California, 80% of which all have electric charging hybrids.
