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The demand for Ferrari Supercars in the United States remains “hot” despite price increases to compensate for Donald Trump's prices, according to its director general, because the company has maintained its directives for the growth of profits this year.
The Italian group is exposed to Trump 25% of prices On imports of cars made abroad because it manufactures all its cars in Italy, even if the United States is its largest market and is where it sells approximately one in four car. But the luxury car manufacturer also has enough brand strength to transmit tariff costs to consumers.
The company said on Tuesday that it had not received cancellations in its order book – which already covers all 2026 – even after announcing its intention in March to increase the prices of some of its models up to 10%.
“Today, we see no weakening of the order book,” said Director General Benedetto Vigna. “Regarding the price, in particular, I think that the order book and the portfolio that we have made it possible to navigate with better visibility.”
Ferrari said a 23% increase in annual operating profit to 542 million euros in the first quarter, while income increased by 13% to 1.79 billion euros. The two measures, which exceeded market expectations, reflected continuous demand for personalization, buyers adding expensive features to their supercars.
While many other manufacturers withdrawn or strongly reduced Their advice during last week, Ferrari has largely stuck with his previous forecasts for an adjusted operating profit of at least 2 billion euros and a profit margin of at least 29%.
He warned that the directives were faced with a potential risk of a reduction of 50 basic points on the potential for profitability.
“Ferrari stands out, signaling results of the first quarter which beat consensus and reiterating with confidence its directives for the 2025 exercise”, wrote the analysts of Bernstein, describing the result as “stable rock”.
The company has managed to generate higher margins, even if shipments have only increased by 1% compared to the previous year to 3,593 vehicles. The group delivered five hybrid models in the first quarter, which represents 49% of the total expeditions.
Expeditions to China, Hong Kong and Taiwan fell 25% in the first three months of the year while luxury car brands continue to cope with the demand for slowdown in China.
But China represents a relatively small market for Ferrari because the car manufacturer establishes a 10% ceiling on deliveries to the country.
Vigna said on Tuesday that the company was also in the process of revealing First electric vehicle In October, with sales that should start a year later in 2026.
