Las Vegas – There is a lot of uncertainty in cinema.
The theatrical box office is fighting to find its base In a world where film habits and studio strategies have changed from the pandemic. There is anxiety about Studio leadership at Warner Bros.,, The Global Paramount and Skydance merger and a recent major Coating for Amazon MGM Studios.
With all this in the air, Hollywood studios have projected confidence in their alignments for 2025 and beyond the Cinemacon Trade Convention this week in Las Vegas.
Addressing the theater owners of Caesars Palace Colosseum, the studio leaders talked about their commitment to theatrical outings, the power of the big screen and their conviction that the quality and diversity of their films would bring people to the cinema.
Each studio brought out stars and directors to prove their point of view. Sony expelled the four actors who will play the Beatles In a series of four -part films For 2028. Lionsgate brought the weekend for a performance to promote her film, “hurry up tomorrow”. Leonardo DiCaprio went on stage for Warner Bros. Walt Disney Co. passed 3D glasses to see the next Pixar film “Elio” and “Avatar: Fire and Ash”. Universal had a living orchestra.
The consequences and the restarts presented in a good place, just like the action and horror films. Producer Jason Blum went out on stage in a bear costume to promote the continuation of “Five Nights at Freddy's”.
On the floor of the living room, all kinds of sellers sold the last popcorn fillings, the tilting theater seats, the carpet samples and an intelligent bar which said that it would pour the perfect cocktail in four seconds.
The rooms near the living room looked like an extended cinema hall with all kinds of posters and standing for the films to come. This is the only place where Stitch, Tom Cruise and Krokoud The Dragon all compete in a cardboard cup case.
Here are some protruding facts of the week.
Amazon MGM Studios bets on theaters
During the first appearance of the company in Cinemacon, the leaders repeatedly reiterated the commitment of Amazon MGM Studios that the theatrical distribution was an important part of its business plan.
The studio will publish each year 15 “Blessed, global films” in theaters by 2027, said Mike Hopkins, Prime Video and Amazon MGM Studios on Wednesday. Already, he said, 14 titles are aligned for 2026. The studio also builds an international distribution arm.
“We are passionate about the films we make, and we are determined in the long term,” said Hopkins.
The presentation of Amazon MGM began with a trailer for a film adaptation in 2026 of the Science Fiction novel by Andy Weir, “Project Hail Mary”, with Ryan Gosling as a teacher of sciences who became Astronaut who became friends with an extraterrestrial to save the earth.
Other new arrivals arrived in Cinemacon with major promises and have not succeeded. STX Entertainment's Bet on low -budget movies Was welcomed by the theater owners, but the theatrical ambitions of the company ignited.
“For the past two years, I have come to Cinemacon, promising you that Amazon MGM is fully attached to the theater,” said the head of theatrical distribution, Kevin Wilson, from the stage. “Some of you believed me, some of you have hosted your head, have smiled and have secretly sent texts,” we have already heard this. Our work tonight is to convince you that commitment is real. »»
The studio continued by bringing out more stars, notably Ben Affleck, Chris Hemsworth, Halle Berry, Andrew Garfield, Ayo Edebiri and Vivica A. Fox. Amazon MGM Studios ended the evening with a prolonged trailer for the “accountant 2.” Directed by Affleck.
At the end of the presentation, all the assembled actors and directors met on stage to take a photo of a selfie stick run by Fox.
Request for a better experience
Theaters often call for studios to do more to support cinemas. But some studio leaders say that theaters can help themselves by improving the cinematographic experience.
After an introduction to High Octane involving bicycle tips and wheels through the auditorium, the Director of the Distribution of Paramount, Chris Aronson, called for exhibitors to raise the theater experience for cinephiles.
He highlighted certain initiatives already in motion in certain theaters – limited trailers, daily offers, prices of prolonged mornings and basic marketing. He noted the promotion “discount Tuesday” in many theaters.
“Why not put back on Wednesdays? Unless, of course, you are already at full capacity on Wednesday, in which case do not do it,” he said knowing laughter.
Brian Robbins, director of the Co-Chef de Paramount, recognized the merger waiting for Paramount-Skydance during his remarks on stage, saying that he was “incredibly proud” of what Paramount Pictures accomplished “in the middle of all the noise of our parent company”.
The presentation closed with an appearance of Cruise, who asked the public a moment of silence in honor of his co-star of “Top Gun” Val Kilmer, who died earlier this week.
“I cannot tell you how much I admired his work, how much I thought of him as a human being, and how grateful and honored when he joined for” Top Gun “and returned for 'Top Gun: Maverick” “, said Cruise on stage. “Thank you Val. I wish you good luck on your next trip.”
He then unveiled a trailer for “Mission: Impossible – The Final Reckoning”, which obtained strong applause.
Angel Studios broadcasts his wings
The distributor of “Sound of Freedom” Angel Studios showed a diverse range of films for 2025 and beyond early Wednesday morning.
The company of Provo, based at UTAH, which is described as a “distribution company based on values”, I played a compilation of clips from his future films which ended with the “Let Light Shine” sentence. Although the company is known for the content focused on faith, the leaders claim that its call is wider.
“These stories are not only for average America,” said distribution director Jared Geesey in a crowded ballroom. “Demand is global. Everywhere the public wants stories that grasp the human mind … and inspire us with real heroes.”
To this end, the distributor publishes his first animated film this month, entitled “The King of Kings”, in which author Charles Dickens tells his son the story of Jesus.
Angel Studios will also publish “The Last Rodeo”, about a father who returns to the arena to pay for his son's medical treatment; “Sketch”, in which the drawings of a child come to life; and “Truth and betrayal”, about a man who fights the Nazis through written Word.
The distributor's calendar in 2026 includes a film on the young George Washington, an adaptation of the series of fantastic books “Fablehaven” and a film on the friendship between the authors JRR Tolkien and CS Lewis.
Angel Studios has an unusual crowdfunding model in which its members – known as Angel Guild – must approve each film they publish. These members obtain cinema tickets and other advantages. Membership increased considerably – climbing more than a million of 31,600 in October 2023, the company said. Angel Studios is becoming a public through a white check acquisition company.
“When you, the exhibitors of the world, make room for these stories, the public appear to you,” said Brandon Pardie, executive vice-president and head of theatrical distribution, on stage.
A plea for production incentives
While more and more countries are trying to attract cinematographic production abroad with increased government incentives, Motion Picture Assn. Managing Director Charles H. Rivkin called on the United States to be a “more competitive destination”.
Addressing an audience on Tuesday, Rivkin said that the Trade Group studio, as well as its guild and its union partners, “would do greater action at the federal level this year”.
“We will continue to fight to extend the tax measures that encourage investments by the studios,” he said during his speech. “We will explore new policies designed with a singular objective in mind – to increase cinema and create jobs for our workforce.”
Rivkin also noted the work that many states have done to soften their individual tax incentives and called The Record 51 Films This will receive an incitement from the California film and television tax program.
Washington, DC, would it be ready to work with Hollywood? President Trump is not a Hollywood fan with a liberal sense, but he announced a trio of actors – Sylvester Stallone, Jon Voight and Mel Gibson – to act as ambassadors of the entertainment industry.
A call to a minimum theatrical window
Top lobbyist of cinema Michael O'Leary called Hollywood studios to Hold the movies longer from personal video and streamingArguing that it would make cinema more sustainable.
In a Tuesday proposal, O'Leary said there should be a minimum theatrical window of 45 days, referring to the duration between the theatrical version of a film and its availability for home visualization.
“A clear and coherent starting point is necessary to assert our collective commitment to theatrical exclusivity and to provide clear expectations for moviegoers,” said O'Leary. “There must be a reference.”
Another decision would be another decision of the pandemic era policies that saw certain studios adopt windows considerably shorter before sending films on streaming platforms. Before the pandemic, a typical theatrical window was 80 to 90 days.
