St James Quarter has announced that Schuh, the fashion shoe retailer based on Edinburgh, had to launch his Scottish flagship at the main destination. By opening at level 1 of the Galleria, the brand will add a greater diversity of the mixture of tenants of the quarter, strengthening its leading position in Edinburgh and taking level 1 to 100%, also following a 9% increase in retail sales in annual shift in 2024.
The St James Quarter store in Schuh will open in May in a space of 5,500 square feet adjacent to the host other street names at level 1. The store will offer the latest products of more than 80 shoe brands. It will also set off the concept of remini store in Schuh and an improved shopping experience, including advanced digital screens to light the latest Schuh campaigns. Dedicated to improving the store experience, the store will offer a redesigned arrangement, improved navigation and updated product displays, with each detail designed to guarantee that each visit is transparent, welcome and adapted to customer needs.
The new store will be unveiled in collaboration with the emblematic ASICS sports clothing brand, offering immersive retail experience inspired by well-being rooted in the philosophy of Asics sound, of the body of sound. The space will invite customers to explore the latest collections of sneakers through a multisensory trip with ambient sound landscapes and soft and warm lighting. An interactive breathing guide will also add a mindfulness, encouraging visitors to slow down and reconnect.
Chris Pyne, Rental Director of St James Quarter, said: “Schuh is an excellent addition to St James Quarter, adding even more choice to our full retail offer which is now the Scottish district for the launch of the United Kingdom and International. For a brand with a depth in Scotland to choose the neighborhood for its launch of a conceptual destination.
Neil Partington, retail leader in Schuh, added: “Scotland is at the heart of Schuh – the birthplace of the company. Edinburgh, in particular, has always been a pivotal location for us, because the city where it all started. St James Quarter offers a first opportunity to present our daring retail approach. capital.”
P-Three and Culverwell represent St James Quarter. CBRE represented Schuh.
