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Consumers from Denmark and Mexico, as well as some in the United States, drink less Coca-Cola due to hard foreign policies Donald Trump and his difficult position on immigration.
Danish consumers boycotted Coca-Cola in the anger against Trump's threats to take the territory of Denmark from Greenland. In the meantime, Coca-Cola Awarded a slowdown in consumption in Mexico in part to geopolitical tensions, and Hispanic customers in the United States have bought less while the White House threatens the mass deportations of immigrants.
Carlsberg, who was Coca-Cola bottle in Denmark, said on Tuesday that the volumes of the American soft drink were “A little down” in the country.
“There is a level of boycott consumers around American brands … and this is the only market where we see it to a large extent,” general director Jacob Aarup-Andersen said on Tuesday.
The American vice-president, JD Vance, accused Denmark not to be “a good ally” despite the Danish forces who fought alongside American troops in Afghanistan and elsewhere.
“The Danes are upset. They remember that the bodies of these Danish soldiers are coming home, and now they feel disrespectful. You can see why calls for a boycott (American products) would be popular,” Danish official Times told last month.
Aarup-Andersen said that small local brands won the American rivals as a result of the boycott, but that the impact on global sales was “not dramatic”.
Sales of the local brand Jolly Cola has soaked while the Danes rejected the American sparkling drink in favor of a local option. The Rema supermarket chain said that sales from one year to the other of the brand had increased by 13 times in March.
Similar brand nationalism has swept Canada, where Trump threats to annex the country and impose punitive prices have boycott of some American goods.
Inside the United States, Coke was one of the brands to lose sales Hispanic consumers In the midst of the worries of the deportations of immigrants by Trump.
James Quincey, CEO of COKE, noted the success of its sales of viral videos, many of which used images generated by artificial intelligence to show that Coca-Cola would have reported undocumented workers to the immigration authorities.
He described the videos “completely false” on Tuesday, but said they had had an impact.
Coca-Cola sales, which is emblematic of the United States to consumers of the world whispered In majority Muslim countries according to the outbreak of war in Gaza, while consumers mocked against American brands following the conflict of Israel-Hamas.
The cases of cases of the Coca-Cola unit increased by 2% worldwide in the first quarter, the company announced on Tuesday. However, sales in Mexico were struck by a decrease in consumers' feeling, which the company has attributed to trade -related tensions.
Last week, Mexico Coca-Cola femsa was said that volumes decreased 5.4% in the country during the quarter, citing “deceleration of economic activity, geopolitical tensions that affected consumers and more difficult weather conditions”.
In early March, Trump hit Mexico and Canada with prices of 25%, but he subsequently exempt from imports in accordance with the rules of a North American trade agreement in 2020. Coca-Cola said that the costs of the trade war would be “manageable”.
Quincey said the decline was particularly concentrated near the American border in northern Mexico, which houses manufacturing factories oriented towards exports exposed to Trump prices.
“I think some of the geopolitical tensions just made people make people a little more cautious with their expenses, a little less, a little more while keeping the money in the pocket,” added Quincey.
