The O2 reported a record Easter period after an impressive first quarter and continues to excel as a choice of choice for brands and consumers. The leisure has proven to be a remarkable category, reinforced by the recent success of Activate, which welcomed nearly 70,000 visitors since its opening in December.
A bumper break
- After the success of the first quarter of the destination, which had an increase in sales of 7% against the T1 2024 in the entire program, the O2 exceeded the previous years during the half-time Easter (April 5 to April 21), declaring a record increase of 14% of sales and an amazing increase of 16% of the speed of steps compared to half in 2024 (March 29 to April 14).
Leisure jump forward
- The fully rented Entertainment District of the O2 has considerably benefited from the increase in the destination in a half -finishing step, reaching record figures with a 14% increase in sales compared to half in 2024.
- Easter weekend (April 18 to April 21) also recorded a stellar negotiation period, with a 17% increase in sales against Easter weekend in 2024 (March 29 to April 1). Leisure stood out once again as a record category in the destination's entertainment district, experiencing a 27% increase in VS 2024 sales on Easter weekend while consumers continue to delight the popularity of competitive socialization, motivated by Toca Social, Boom Battle Bar and the new addition of O2, Activate.
- The O2 played a decisive role in the delivery of a successful location for the first British Activate site, demonstrating its essential destination position for the beginnings of leisure. Activate has hosted nearly 70,000 visitors since its launch, with 10,000 participants in Easter half-mandate, reinforced by the impressive O2 day to night offer, and has surpassed the operator's other 60 locations in North America, Canada and Dubai, becoming the most successful active site to date.
Site of the site scale
- After the active advance, the Entertainment District also experienced solid elements of sale through the F&B during Easter half-time, with sugary treatment and sales sellers with a 28% increase compared to half Easter in 2024, and confectionery up 19%. This coincides with the recent opening of Rodeo Donuts, which brought a delicious selection of regular, gluten -free and vegan fritters.
- The success of the Easter entertainment district was also reflected in O2 exit purchases, which saw sales increase by 14% compared to half Easter last year, with retail categories excluding competition, including shoes, accessories and sportswear.
Janine Constantin-Russell, Managing Director of the Entertainment District and Outlet Shopping at the O2, Commented: “Easter has consistly delivered yoy growth as one of our busiest trading Periodes across the destination, and we proud that trend has continue this Half-Term and Standout Easter Weekend Results. British market.
Richard Beese, co-founder of We Do Play, the owners to activate, said: “The power force of Easter of the O2 reminds us once again why we have selected the destination for the beginnings in the United Kingdom to activate. While competitive socialization continues to insert you, we expect activation to generate only the house.
Photo credit: Luke Dyson.
