On Friday, Netflix said that it would broadcast the FIFA Women's World Cup for the first time, while the streamer continues to extend its live sports library.
Netflix has exclusive American rights to broadcast 2027 and 2031 tournaments in all languages. The company said it was planning to have a double broadcast in English and Spanish with studio shows and high -level talents. Netflix also plans to have a documentary program with the best players.
The FIFA 2027 Women's World Cup will take place in Brazil from June 24 to July 25, with 32 teams in competition in 12 cities. The financial conditions of the agreement have not been disclosed.
Bela Bajaria, director of Netflix content, cited the growing world popularity of women's football.
“Bringing this emblematic tournament to Netflix is not only to broadcast matches – it is a question of celebrating the players, the culture and the passion that stimulates the global development of female sports,” Bajaria said in a statement.
She noted that the success of the company with its recent live boxing match between Amanda Serrano and Katie Taylor “demonstrated the massive appetite for female sports and live programs”.
The Serrano-Taylor fight had an average of 74 million live live viewers, Netflix calling it the most watched professional sporting event in the history of the United States. The match was part of a more important event that presented The YouTube star has become a professional boxer Jake Paul Beating the former heavyweight champion Mike Tyson last month. An average audience of 108 million live viewers went for this fight, although some viewers have reported tampon memory problems. Netflix said it worked quickly To stabilize the vision of the majority of its subscribers.
Netflix began to dive into the broadcast of live events last year with a Chris Rock Comial. Since then, he has hosted several live programs, including a hot dog competition, a roast of comedy Tom Brady, the Screen Actors Guild Awards And a tennis exhibition match. Next week, Netflix will broadcast two NFL Christmas Day Games for the first time.
Live sports have been increasingly attractive to certain streaming services because it attracts a general public and passionate fans. The organizers behind live sporting events were also interested in working with streamers to reach the world public and younger viewers.
Apple in 2022 concluded a 10 -year agreement with Major League Soccer for exclusive streaming rights on its games. The terms have not been disclosed but it is would be around 2.5 billion dollars on the contract.
FIFA president Gianni Infantino described Netflix's Netflix a “historic moment for sports media rights” and said: “Netflix will play a key role in terms of female football fascination to an audience of several million people in the period before the two final tournaments, which allowed us to further increase their call.”
Last year, the FIFA Women's World Cup in the United States was broadcast by Fox Sports, which has an agreement To broadcast the FIFA World Cup until 2026.
