The word “Netflix” shines strongly to the presentation of the new season (3) of the Netflix series “Bridgeton” in the flora.
Rolf Vennenbernd | Photo alliance | Getty images
Netflix Hike the price of most of its American plans.
The streaming giant announced Tuesday that its standard plan without advertisements would drop from $ 15.49 per month to $ 17.99. Its cheaper and advertising plan, which has been introduced more recently to attract more subscribers, will drop from $ 6.99 per month to $ 7.99.
In addition, the monthly cost of the Netflix Premium plan will drop from $ 22.99 to $ 24.99.
The company, which reported in the fourth quarter Profits on Tuesday, said it would also increase prices in Canada, Portugal and Argentina.
Consumers have faced Many price increases in recent years in the main streaming services, including Netflix and its competitors, in particular Disney Applications and Warner Bros. Discovery's Max. The banners have turned more and more towards higher prices and plans supported by advertising while they seek to reach profitability.
“When you are going to request an increase in prices, you would better make sure you have the goods and the commitment to save it,” said the Netflix CO-PDG, the Sarandos when Tuesday's investors call, noting the next series and films that will be published in 2025.
During Tuesday's call, CO-PDG Greg Peters said the recent price increases on international markets were “gently”.
Netflix has increased the last time the cost From its standard plan without advertisements in 2022, while its premium plan saw a hike in 2023 for the last time in 2023, the company interrupted its cheapest basic basic option. Although the plan is no longer available for new customers, Netflix has made increase The cost of it later that year.
Netflix had abandoned the basic level without advertising shortly after introducing its cheaper plan and supported by advertising in November 2022 in response to slow-down Growth of subscribers at the time. In November, Netflix said He had reached 70 million world -class active users on his advertising plans. This is the first time that Netflix has changed the price of the plan funded by advertising.
The company also applied a repression of password sharing in a push to charge more customers for its service.
As part of this change, Netflix gave subscribers the possibility of adding “additional members” to their accounts. The streamer said on Tuesday that the cost of additional members on the standard level without advertisements would drop from $ 7.99 per month to $ 8.99. Additional members in terms of advertising will not see a price change.
The repression seems to bear fruit: Netflix reported on Tuesday that it added a record of 19 million paid memberships during the fourth quarter to exceed 300 million subscribers.
