Nestled far from heavy pedestrian traffic and noisy crowds, the Los Angeles International Airport Delta offers another type of travel experience.
Customers can taste hot towels, zero-gravity massage chairs and topped caviar ice cream while waiting to get on their flights. They also have access to private security roads and luggage control, eliminating the need to wait for the lines.
The living room Open in October And is one of the most premium offer in Delta Air Line, airport experience and in flight known as Delta One.
Available on several international routes and Los Angeles in New York and Boston, a Delta One ticket is delivered with exclusive access to living room, and during its flight, moss foam seats and privacy doors (food and drinks in the living room are included, with the exception of a few premium drinks).
A DJ performs in the Delta One show at Los Angeles International Airport. The premium offer gives Delta customers another entry point to easily check and get to safety.
(All J. Schaben / Los Angeles)
“Customers in general go to the premium in booking,” said Ekrem Dibiloglu, Delta Managing Director of Embedded Strategy and Experience. “Investment in Delta One attracts loyalty. We want to make sure that we are the brand that customers consider the premium airline. ”
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While airlines seek to capitalize on the return to travel after the pandemic emergency, Delta and other carriers look at high-end equipment such as luxury salons that offer gastronomies and well-being areas. The objective is to give people more encouraged to fly – and to stimulate the beneficiary margins that have been pressed by higher fuel and labor costs.
Luxury salons like Delta One appear in airports around the world, Including in Laxwho tries to rebuild his image of desirable travel center. British carrier Virgin Atlantic opens a new clubhouse in Lax this month, available for customers who buy a premium ticket or are part of the loyalty program of the airline of the airline, according to a spokesperson.
“There is a lot of data that has cramped behind the scenes to ensure that it works,” said Alan Fyall, dean partner of academic affairs of the Rosen College of Hospitality Management from the University of Florida Centrale. “These offers are really important for their net profit.”
Delta declared a record operating profit of $ 1.7 billion in the fourth quarter, but, like other airlines, has faced the economic head more recently.
Last week, Delta's actions dropped after the Atlanta airline company Cut his profit estimates in the first quarter Half, citing uncertainty in the American economy and the effect on travel.
Delta shares increased 4% on Wednesday at $ 47.75 per share, but dropped by 19% this year.
Since 2017, global Delta and Los Angeles airports have jointly invested $ 2.3 billion to redevelop Terminal 3 in Lax, including the construction of the Delta One show of 10,000 square feet and the Delta Sky Club of 30,000 square feet.
The business leaders have not revealed how much they spent developing the Delta One product, but said they planned to reinvest $ 5 billion in 2025 to technology and facilities that support Delta One and other products around the world.
For Delta, luxury offers are a high margin company, which is aimed at rich individuals, including athletes, celebrities and executives who could otherwise take a private card flight.
A Delta one -way ticket from LAX to JFK on March 21 costs $ 2,500 and $ 3,000. Delta has been offering four seats since 2015: Cabin Main, Delta Comfort Plus, First Class and Delta One.
“It can mystify some people, but there is such a demand for this kind of thing,” said Fyall. “People want ease, they want comfort and luxury.”
Delta offers a variety of deserts in its Luxury Delta One Lounge in Lax.
(All J. Schaben / Los Angeles)
International airlines such as Qatar Airways and Singapore Airlines have been offering luxury experiences for much longer, said Savanti Syth, director general of global airlines and advanced air mobility of the Raymond James financial services. Virgin Atlantic offers a “upper class” product which includes a bar area in flight, and the highest class of Emirates has showers on board.
Delta one and United Premium offer from United Polaris is signs that American airlines catch up with their own premium products, said Syth, which also reflects growing demand.
“The trend you have seen is that people want to pay for a better experience,” said Syth. “You saw this pre-crew in 2019, and it really strengthened after the box.”
Like Delta One, United Polaris comes with an exclusive lounge and platform seats, but does not include screening for private security. A Polaris ticket includes priority boarding and luggage checking, equipment aboard Therabody and Fifth Avenue and shower suites in bacon, said United spokesperson Anoushah Rasta.
In Lax in 2024, Delta was the Carrier n ° 1 In terms of passengers and income -related operations. Delta’s renovated terminal manages 161 daily flights to more than 60 destinations, said Scott Santoro, Delta vice-president for Los Angeles and the Sales-West operation of the airline.
“The first Delta One experience and the hospitality of the guests that we offer pushes people to travel,” said Santoro.
Even low -budget airlines are trying to respond to high -end preferences, including Spirit, which unveiled a first class option in flight in August. But airlines through the spectrum of luxury cannot forget travelers on a budget, said Fyall.
“Part of the challenge is that you don't want to alienate everyone in cheaper seats,” he said. “You want to offer the end premium, but you don't want to rub it on people's faces.”
