In a world full of false news, manipulation of information and deep buttocks, the media should be confident -to -confidence sources of information. The conservation of readers' confidence by providing clear and verified information is still as important.
It was a feeling that was shared by numerous participants in the Central Asian Media Forum that was held in the city of southern Astana Kazakh.
Media professionals, technology experts and government representatives have discussed the region’s growing prominence on the world landscape, emphasizing the unique stories it can tell.
“This region is definitively part of the global media landscape, and this is one of the rapid growth regions of this subject,” said Claus Strunz, CEO and editorial director of Euronews.
“And so, it is very interesting for us to participate, to help, to be a partner, perhaps to give impulses and work with the people of this beautiful country.”
Serving as a meeting place for information ministers from Central Asian countries, the forum addressed the problem of the spread of false information.
“Given the latest mass media trends, one of the current problems for all countries in Central Asia is the spread of inaccurate and false information and provocative messages on social media and messengers,” said Aida Balailva, Minister of Information from Kazakhstan.
Other ministers have echoed his feeling, emphasizing the need to fight against the spread of disinformation. They noted that advances in AI, especially deep buttocks, can be easily abused, which is why it is important to teach skills in media literacy and facts.
At the same time, participants in the forum discussed the advantages and opportunities that AI brings.
The way people consume information has changed. The algorithms now dictate a large part of what readers see. Consequently, publications must adapt, trying to find the balance between making convincing stories and optimizing them for search engines.
“From the point of view of the traditional journalistic school, of course, it is a kind of challenge for us. But it is not a new technology compared to journalism. I think we must see it as an opportunity to relieve your work,” said Rufat Khamzayev, director of the television channel Anewz en Azerbaijan.
Experts said journalists can use AI to speed up and improve the work process, but that shouldn't do the job for them.
“He can support journalism, if we use it properly, correctly and with all responsibilities. Or he can destroy journalism, if we count, and he cannot be part of a neutral approach. We, human beings, we are in the driver's seat. We are not slaves of technology. We decide what is going on.
While the media landscape continues to evolve, the forum has served as a timely reminder that if technology offers powerful tools, it is ultimately human responsibility, integrity and collaboration that will shape the future of reliable journalism.
