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The US Ministry of Justice said it would seek to force Google Parent Alphabet to sell key parts of its digital advertising business, which has proven to be an illegal monopoly.
On Friday, the DOJ told a federal judge that the diversions of companies of advertising server of advertising and publishers of Google are the only way to break its domination. The first is the largest market for auction for the online advertising space and the second is the technology that online publishers use to list and sell ads on their websites.
The technology giant should also be required to share data on real -time announcements auction with competitors, the DOJ said in a Virginia court. The American district judge Leonie Brinkema set a date of trial of September 22 to hear the proposals and refutations of Google.
Last month, Brinkema ruled against GoogleNoting that he had “voluntarily” monopolized the online advertising market through acquisitions and by linking his announcement of announcements and publisher's server to eliminate competitors and have underestimated them on prices.
However, she rejected part of the case of the Ministry of Justice, claiming that he was unable to prove that Google has unjustly dominated the third component of the market, the advertising networks of the advertiser.
Google protested the decision, saying that it competes for online advertising expenses with other technological groups such as Meta, Amazon and Tiktok. The company's lawyers say that it is willing to share admitted ad data in real time with competitors, but does not sell any of its activities.
Lee-Anne Mulholland, head of the Google regulatory affairs, said: “DOJ's additional proposals to force a divestment of our advertising technology tools go far beyond the court conclusions, have no law base and harm publishers and advertisers.”
Ad Tech is the third antitrust case that Alphabet lost in rapid inheritance. Last year, another judge found that he had also developed a monopoly In research by paying Apple more than $ 20 billion a year to be the default browser on its devices. The Doj has request Google sells its Chrome browser and sharing search data with competitors.
The head of management Sundar Pichai appeared on Wednesday in a Washington court in the trial for the searches and argued that the proposals were “large -scale, so extraordinary” and constituted to give his intellectual property for free to rivals which could reverse his search engine. He also said that data sharing would compromise user confidentiality.
Alphabet was also ordered To open its Android operating system to its competitors after a San Francisco judge has found its Google Play Store to remove competition in applications and charge excessive costs.
