The water is on fire. A-LOVERS as Jennifer Aniston,, Beyoncé, And Jaden Smith have their own water marks. Reusable ships have become status symbol accessories thanks to brands like Stanley, Hydroflask and Swell. Now H2O is champagne of an increasing number of five -star spas, Michelin and luxury star restaurants hotels.
“Water is not only water. Water can be more in our lives, ”explains beverage consultant Martin Rianone of the main global authorities on hydration and designated mineral water Sommelier by the prestigious German mineral water association. “It is not only a question of hydration, it is our well-being. Hotels and restaurants realize this, that it is no longer going to serve the water of the filtered tap. They must really improve it.”
Water Brand Evian plunges into hospital game with luxury French spa.
With the kind authorization of Evian Spa
Based in Los Angeles, Riese was used to develop water menus for high -end sites, notably Gwen starred by Michelin, a Hollywood favorite led by the famous Curtis Stone chief; Small hermitage, a luxury shop hotel in West Hollywood; And, more recently, Austrian inspiration Lustig at Culver City. And in 2023, he joined forces with The Board Aruba Tourism On a project to promote tap water from the island, which is filtered by a high -tech filtration system that uses UV light to eliminate bacteria – and has a “pleasant, crunchy, creamy and slightly sweet” taste.
According to Riese, there is a huge opportunity to educate consumers about the critical role of water in gastronomy, especially among pure and hard oenophiles. A certain number of factors in drinking water – including its minerality (or TDS, which means “total dissolved solids”) and carbonation – concern the experience of wine consumption, especially the feeling in the mouth.
“Let's say that you are on the broadcast list of this incredibly good vineyard, and that you get all these incredible wines, then you suddenly realize:” I do not know – something left with this red wine “”, explains Riese. “Maybe the water right next to it.”
Control of flavor and internal water experience has become particularly important for luxury hotels. This is why many have abandoned individual bottles for distribution systems which also offer more sustainable savings and solutions – a winner -win for management and customers. In 2020, Conrad New York in the city centerA five -star property and entirely following Lower Manhattan, added a Rocean Zero filtration distributor to each of its 463 suites, as well as bottles of brand steel steel water
The systems following, which functionality The elegant aesthetic and a minimalist design that fits into the bar area, have become a popular convenience, known as the director general Chintan Dadhich.
“Many guests appreciate the durability aspect and like the convenience of filling their free water bottles,” he explains.
Conrad New York Downtown has invested in high -tech filtration systems.
With the kind authorization of Conrad New York Downtown
In the spring of 2024, Conrad New York in the city center added another water-centered equipment to its hall: a kara distribution system, which uses “drying technology” to obtain air water. The new instillation (which has a price of almost $ 5,000) “was also a success, attracting both the guests and the inhabitants who often stop to enjoy fresh and filtered water,” explains Dadhich.
According to Mariena Cantwell, business development manager for WaterA company based in Ireland specializing in the supply and installation of high water solutions, hotels are also “really interested in the aesthetics of units”. And in recent years, they have gone from bulbous and bulky giants in chic and high -tech appliances.
“They are all electronic, they are operated in contact-literally put your finger on the icon and it distributes the water you want, sparkling, refrigerated, hot,” she explains.
Another essential characteristic: antimicrobial finishes. “The day after Covid, everyone is now very aware of hygiene,” said Cantwell.
In addition to providing water in the rooms (in recyclable aluminum bottles) the Mandarin Oriental New York has incorporated water into its customer experience in a more subtle way. He presents his water as one of the five elements of Chinese philosophy – and the inspiration behind a section of drinks specialized on his The cocktail menu He released last fall.
The Mandarin Oriental New York adopts a philosophical approach to water.
With the kind permission of He Mandarin Oriental New York
“The element of water embodies immobility, calm and reflection – qualities which are also reflected in cocktails inspired by water on our menu,” explains the director of food and drinks Victor Triebel.
The illustrations of the property also nod with H20 with dramatic glass sculptures from Dale Chihuly resembling ice cubes and water beaks flowing in the input zones, and characteristics of design nimbus in the bedrooms.
The elevation of water quality has provided a flow of inspiration for spas.
Royal hotelThe five-star property of the Evian station in Evian-les-Bains, recently unveiled its new Evian Spa: A space of 18,000 square feet which pays tribute to the 15 -year life cycle of world renowned water.
Customers can go around the outdoor hydrotherapy circuit of the award -winning SPA, take a bracing plunge in the basin down and relax in the snow room. Meanwhile, 16 treatments through four categories – births as a challenge, mineral infiltration, precious reserves and vitalization spring – offer more options to literally absorb all the Evian phases while it flows from the French Alps to several sources of origin in the city, acquiring minerals along the way.
The Evian SPA has just seen a luxury reno.
With the kind authorization of Evian Spa
Traditional treatments are also available, but the director of the SPA, Amanda Delloncle, said that water -centered offers have caused a sensation among customers.
“Health and well-being are really the trend, and water is linked throughout,” she explains.
While “taking waters” has been a cultural standard in many European and Scandinavian countries for centuries – many spa have been anchored by thermal baths – the concept has gained popularity in the United States (thanks to influencers and the exhibition of media ice creams like Youtube Show by Kevin Hart Cold like bullets).
At the Mandarin Oriental New York's Spa, the vitality pools of SES and Hers are enriched with jets of water and hydrotherapy concentrated on the ground. The 75-foot heated swimming pool also offers free water well-being activities, such as Aqua aerobic and newly added floating meditation held at sunset once a month.
Five -star Kohler Waters Spa In Wisconsin, a natural extension of the long -standing history of its namesake in the design of bath and tap, H20 crosses almost all aspects of the 25,000 square feet spa. There are waterfalls in the relaxation area and treatment rooms, as well as seven different hydrotherapy treatments with names like H2O Inspiration, Rain Man and Still Waters. The spa is also fresh out of a one -year renovation that added a new personalized sauna and a hammam by Klafs, a main German manufacturer.
But the director of the SPA, Nikki Miller, says that if the American market has “evolved enormously” in the past 20 years around the myriads of health benefits of Water, he “still has a long way to go”.
“We spend a lot of time educating customers on the advantages of hot and cold therapy while integrating this into our treatments as well as our amenities,” explains Miller.
