Foot Locker Europe unveils its latest social activation to mark International Women's Day 2025, highlighting three incredible women who embody football passion for basketball, football and music. This launch is dedicated to the defense and raising it from women who boldly claim their space in their respective fields, break the barriers and redefine what means directing in the industries dominated by men. Reinforcing the vision of the brand to inspire and unite an inclusive world community, we celebrate those who push the limits, express their individuality and make their mark – all connected through sneakers, street culture and sporting lifestyle.
As part of the celebrations, Foot Locker has teamed up with a British professional basketball player Shanice Beckford-NortonRenowned Italian DJ Rebecca Bernardi And talented Spanish footballer Chaiaaa KhouyaTo create inspiring content for the campaign. These remarkable women, each making their mark in their respective fields, embody confidence and resilience, while being united by the culture of sneakers.
Shanice illustrates excellence, leadership and advocacy for the next generation of women. As a champion of human women and Eurocup '23 -'24, silver medalist, mentor, coach and chief of the Commonwealth community, she not only reached grandeur in court, but also devoted herself to raising the others. Thanks to her non -profit organization, SBN: for children, she actively creates opportunities in sport and education, guaranteeing young women the resources they need to prosper. One of the most decorated players in the British female basketball league, Shanice is a basketball reinforcement engine more accessible to women and inspiring future female athletes to claim their space in sport.
Rebecca's journey is that of passion, creativity and self -expression without fear. Born in 2001 in Rimini and now based in Milan, she is artistic director, stylist and DJ who has always been attracted by art and trends of fashion and music – two worlds that she mixes perfectly in her work. She first discovered the DJ on social networks and quickly transformed it into a career, bringing a unique perspective shaped by her history in fashion and a deep connection with music. Since childhood, she has seen sports clothes as a means of narration, merging the aesthetics of football with fashion. His creative path has led him to specialize in fashion design, style and artistic direction, by developing a distinct visual language which incorporates sporting elements in his personal style. Football jerseys remain a key element of his wardrobe and artistic projects, symbolizing free creativity, identity and self-expression.
Chaimaa Redefine the game, challenges conventions in football and proves that talent and perseverance know no limits. As a Freestyler football and content -based creator based in Spain, she transparently mixes the exceptional mastery of the ball with an engaging narration, inspiring a new generation of female athletes to have their place on the field. Collaborating with the best freestylers, she presents her incredible skills while sharing overviews of her travels and her lifestyle. With a growing community on Tiktok and Instagram, Chaimaa continues to inspire and contribute to the creativity and empowerment of women in football.
The campaign gives life to their stories through raw and authentic visuals that capture their essence and energy in daily environments. From the basketball court to the music studio, including the football field, the campaign highlights the minds of those who refuse to be confined by expectations. With Nike, New Balance and Adidas Sneakers, the Sneaker Collection campaign is available to buy in store and online.
While we are celebrating International Women's Day 2025, Foot Locker continues its commitment to empowering women, defending diversity and strengthening its place at the heart of the culture of sneakers.
