Singapore: He was once greeted as the China's response to Apple Beats Electronics – offering elegant but high -quality affordable audio devices that called on a growing and informed global clientele.
But even after the global sales of up to 300 million units, the Chinese electronic audio company 1Morme now changes Gears – redirect more from its sales to the national Chinese market while American -Chinese tensions continue to degenerate in the middle of a bitter price.
It has teamed up with one of the largest electronic commerce platforms in China JD.com to market and promote its products – a decision that analysts noted is part of a broader trend that arrives at a time when consumer confidence continues to hover near historic stockings and government efforts to stimulate internal expenses were not widely successful.
But 1 plus remains confident on its strategy.
“Playing JD.com has not only helped 1 plus to take advantage of the scope of the platform to increase the brand's sales and notoriety, but it has also shown the quality and technological force of (our) products,” said Cai Yunhui, head of the group, adding that sales on the platform had increased by almost 20% in the past two weeks.
“Given that 1MMM products have always maintained the same standards for national markets and abroad, no change was necessary for products that pass to interior sales.”
Support Hit-Tarifaires companies
The United States-China trade conflict has revived a renewed intensity, plunging the two superpowers into a new phase of global economic uncertainty.
Since his return to the White House in January, US President Donald Trump has imposed additional rates up to 145% on Chinese imports – inciting Beijing to retaliate with prices of up to 125% on American products.
Official trade discussions have not yet taken place But China has granted tariff exemptions on certain products, would have listed products manufactured in the United States This would be exempt – an approach that observers have declared would allow Beijing to maintain its public messages while taking practical measures in private to provide concessions.
Beijing has urged exporters to rotate on its solid domestic market, announcing plans and incentives to help companies and businesses at tariff and to mitigate risks.
Before taking effect on May 20, the recently past Private economy law It is said that the provisions on equitable competition, access to investment and financing and rights protections.
In the field, the giants of Chinese technology and retail have also intensified efforts To support exporters, American prices.
As part of an initiative of 200 billion yuan (27.6 billion dollars) announced on April 11, JD.com is committed to helping exporters to sell their products at the national level over the next year.
Employees will be sent to Chinese companies involved in foreign trade, will buy their “high quality products” directly and have set up dedicated sections on its electronic commercial platform to sell these products and directly traffic and marketing support.
