- Good Friday delivered an increase of +40.8% of week by week to store visits in all retail destinations
- Easter Monday saw the total frequency of retail frequentation of +17.4% compared to the previous week
- Buyers had to have spent 2.3 billion pounds sterling compared to Easter this year
- Despite an increase of the week over the week, the total number of buyers during the Easter weekend decreased by -7.5% compared to 2024
Easter has delivered a weekly attendance boost while buyers have splashed on Easter eggs, seasonal treats and entertain during the four-day bank holiday weekend, the last data of Sensoral solutionsthe global portfolio of retail solutions of Johnson checksrevealed.
Data from the Sensormatim's Shoppertrak Analytics Insights platform, which captures 40 billion store visits worldwide each year, have shown that the frequentation of the Good Friday (April 18, 2025) has delivered an increase of +40.8% of week for week for visits to all details.
As the second largest commercial event for retail after Christmas, food and drinks had to represent 70% of buyers' Easter budgets. There was also an increase in gardens sales, with sales of seeds and bulbs in March with warmer weather causing purchases.
Easter weekend Saturday (April 19, 2025) also experienced an increase in attendance compared to the previous week, up + 11.6%, according to Sensormatim data. Meanwhile, buyers of week -long week who count on Easter Monday (April 21) jumped by +17.4%, retail parks having experienced the greatest increase, up +27%. However, although Easter gave a welcome increase in weekly trafficking in buyers, it could not match the performance of the first place of last year, total tours in store down -7.5% during the Easter weekend compared to 2024.
Andy SUMPTER, EMEA consultant of Sensormatim Solutions, said: “After a slow start in the spring for buyers' traffic, and late Easter dates this year by doing PAS performance in March, retailers will have counted on an increase in bank holidays during the Easter weekend.
Although they will have welcomed the increase in buyers' traffic compared to the previous week, many retailers may have been disappointed that survival performance does not correspond to that of 2024; The proof, perhaps, with regard to cutting-edge retail events, you cannot put all your eggs in a single basket. In light of the continuous prudence of consumers and the trembling confidence of buyers, the retailers must double to deliver the “reasons to visit”, which brings the buyers back – both to travel and buy, “added Andy.
Image graceful with Pexels. Photo credit: George Dolgikh.
