The Mexican superstar Danna has been in the music industry for a long time to know: labels could do more to promote the sustainable growth of talent.
Last week, the 29 -year -old launched an independent label Called to one percent of discs alongside his beautiful, multiplatinum artist and producer Alex Hoyer, who will serve as director of chief music of the company. Yanin Gonzalez, creative director and director, will join a percent of records as president.
The Los Angeles -based boutique label will equip Latin artists with the tools necessary to support long -term musical careers – center artistic talent rather than silver movements. The pair hopes to reproduce this model in Mexico.
“In recent years, I have realized that the things I wish have existed for all of us, in favor of the artist … From there, the need to create my label, by artists for artists,” said Danna, who is the general manager of the label.
Last year was active for Danna, who will continue to get out of music under her contract with Universal Music Group. She fell “Paola“From his artist name before unveiling his LP in 2024,” Childstar “, a smooth electronic pop album that helped her lose his past as a young Telenovela star. Danna too sang the part of Elphaba On the American Latin dub of the 2024 “Wicked” musical film, after playing the role live in the first adaptation in Spanish in Mexico City.
“The labels do not work without artists,” said Danna. “Everything is so ephemeral and immediate that it is important to return to our roots and create a label where you have support.”
The decision to create an independent label comes in response to the outdated practices of the industry which often leave acts without development or ownership of their work. The team behind one percent has shared many concerns expressed by American pop star Chappell Roan, Who raised problems with the main Grammy Awards labels in February. “I would ask that industry labels benefiting from millions of dollars of artists offer habitable salary and health care, in particular developing artists,” said Roan by accepting the price of the best new artist.
“What is happening is that artists do not know their rights. They do not know what is standard, so this is where we come to consult them and educate artists,” said Diego Rodriguez-Palma, the former lawyer and chief of Danna's exploitation. “Large labels are essentially a bank and consider artists as an investment.”
Danna and Hoyer's movement to start their own label follows examples defined by peers as Singer jop ruleFounder of Streetmob Records,, And Pen weightwhich established Doble P. Puerto Rican label files RIMAS Entertainment is perhaps the greatest independent success of Latin music; Founded in 2014 by Noah Assad, it was the longtime house of the Boricua superstar, Bad Bunny, which experienced an unprecedented level of success despite the drop in multiple offers of large labels.
“We think that art is the most powerful and clear tool that we can use,” said Hoyer, who made his industry debut thanks to the popular Mexican song competition “La Voz Mexico” in 2014. His publishing contract with Warner Chappell Mexico is expiring later this year; He will release a full album via One% Records in May.
“You have to understand how to sail in the industry, but without losing what is most important, namely that the artist can create and be as authentic as possible,” added Hoyer.
To inaugurate one percent of records, Danna and Hoyer quietly dropped a spouse on SoundCloud called “Angel_rough.12” under the nickname XNG3L (Angel). The intention behind their subtle beginnings, published without the promotion of promotion of the usual industry, is to demonstrate artistic talent beyond the constraints of social media algorithms in order to build a real sequel.
“I believe that to train a career, you need partners focused on your development, beyond the figures,” said Danna. “What we want is to come back to this principle of music on business.”
