The Mexican Grill chipotle logo is seen in Manhattan, New York, United States of America, July 6, 2024.
Beata Zawrzel | Getty images
Mexican grill chipotle will open its first location in Mexico at the beginning of next year as the last stage of its international expansion.
The company announced on Monday that it had signed a development agreement with Alsea, which operates the Latin American and European locations of Starbucks,, Domino's Pizza And Burger kingAmong other channels.
After the opening of the initial restaurant in 2026, Chipotle plans to explore “additional expansion markets in the region”, which could mean a broader Latin-American development.
The agreement to develop in Mexico is president Donald Trump wages A trade war With the country, stretching the relationship between the two neighbors. Mexico lawyers were originally subject to a price of 25% until it expects new tasks on goods in accordance with the American-mexico-Canada agreement. While Chipotle has diversified its procurement as a lawyer in recent years, it No more than half of his lawyers of Mexico.
In recent years, Chipotle has tried to develop internationallyAfter decades, almost entirely focusing on its American activities. The company operates 58 locations in Canada, 20 in the United Kingdom, six in France and two in Germany. Chipotle also has three restaurants in Kuwait and two in the United Arab Emirates thanks to an agreement with Alshaya Group.
Chipotle is betting that the familiarity of Mexico with its ingredients and its appreciation for fresh food will conquer consumers, according to a press release from Nate Lawton, director of business development of Chipotle.
But American interpretations of Mexican food do not always resonate on the market; Brands Yum Taco Bell tried twice to develop in Mexico, but both efforts quickly failed.
