The 5thth and 6th April 2025, Center: MK organized the return of the largest fashion and interior beauty event in the region to Middleton Hall, modeling its most successful show to date. The two-day and bi-annual fashion weekends welcomed more than 119,000 visitors to the center: MK, a 5.6% increase in attendance compared to 2024 and 16.3% in Middleton Hall specifically. Reflecting the impressive increase in attendance, Center: MK also shaped a sharp increase in sales reported by 5.3% throughout the center.
A culmination of the center: the 150-day MK active MK event calendar, the free spring fashion weekend presented 35 of the main range of destination labels, with models and dancers presenting the latest trends in the fashion, health and beauty season. Visitors appreciated parades, pop-ups and exclusive offers from center partnership brands, notably John Lewis & Partners, H Beauty, Mint Velvet, M&S, Next, River Island, Mango, Reiss and Jigsaw. Between the programs, buyers have received stylish advice from the television fashion expert Annaliese Dayes, as well as masterclasses of beauty by leading artists from Dior, Givenchy and Sorglass.
Kevin Duffy, center: the director of the center of MK, commented: “Center: the two MK fashion weekends are a highlight of our event calendar for a number of reasons. Not only is it the greatest indoor fashion experience in the region, creating additional reasons for customers to visit or extend an existing trip to the center: MK, but crucially, it also demonstrates brands for current activities and driving time and time in stores. Proud of what the team has achieved. »»
