The ASDA grocery retailer revealed that he is testing a new autonomous concept store George who, if successful, will replace his Asda Living brand portfolio through the United Kingdom.
The pilot project takes place in the hometown of Asda de Leeds in the Asda Living store located in Crown Point Retail Park.
The store will be completely transformed with a new layout to present the best of george clothing and household items, as well as toys, essential babies and a coffee area.
Buyers can impatiently await a larger and better george clothing range, with even more essential styles for men, women and children. The store will make its debut on the new George Spring / Summer 2025 collection, facing the emblematic Yasmin Le Bon model, alongside off -competition celebrity collaborations, including the brand new Erica Davies for children and the latest Sunshine range loaned to Sunshine.
Through the George Home section, buyers can discover an elegant selection of indoor interior, garden and lifestyle, including the brand new at home with the Stacey Salomon spring / summer collection, filled with charm, comfort and seasonal style.
The customer experience is also defined to obtain a major upgrade, with faster and easier purchases thanks to rationalized funds, new self-service options and clicks and collect without hassle. Buyers can also fill up on the latest ASDA concept restaurant, with an improved menu of hot and cold favourites, including a new offer of fresh pizza.
Commenting on George George and retail stores for ASDA brand change plans, Liz Evans, said: “Our Asda Living stores have managed to present the best of our non -food offer conveniently under the roof, creating a seamless shopping experience for our customers and a retail sales experience and which continue to meet – and exceed today.
The George brand is deeply woven in our inheritance and our customers have a solid link with it as a name of confidence known to offer both quality and value. This last transformation consists in making purchases easier and more inspiring with the Geroge brand in its heart.
Our plans for George's new concept store in Leeds are really exciting and will offer a unique format that really distinguishes us from competitors. We believe that this new approach as well as our concentration on the value, the quality and the categories of remarkable heroes will continue to differentiate us on the market and we are impatient to hear what our customers think. »»
The George brand was born for the first time in 1989, when the fashion designer and retail entrepreneur, George Davies, joined forces with Asda to create George – a high -quality and high value clothing brand with its own distinct identity. A year later, he became the very first brand of supermarket clothing in the United Kingdom. In 2004, ASDA had become the largest British clothing retailer and launched its first ASDA Living store in Walsall, expanding its offer in the house and general goods.
Now, 35 years since its launch, the brand is stronger than ever in the presence in 560 ASDA stores in the United Kingdom and 260 visits per year George.com.
Asda living in Crown Point Retail Park has now closed its doors. The new concept store George will open at 9 a.m. on Saturday 10th Can.
