When I think of the expression “spending time to wisdom”, “ I go back to school, to a teacher who records in time who should have gone to study or read, but had rather spent speaking or scribbled. “Do you spend your time wisely?” It is a sweet product not to let the mind wander, focus on the task to be accomplished. At least, it was the association I had before participating Candle collective Immersive telephone experience Lennox Mutual. Now this question has an almost unfair weight.
Created by Evan Neiden, Olivia Behr and Joel Meyers, and directed by Neiden and Jacob Leaf, Lennox Mutual Takes a call for customers with the titular company – a company “in life insurance”, as it calls it – in an exploration focused on the participants of inheritance and existence. This unique production traces its three -year history to a candlestick workshop focused on the creation of short, immersive interactive experiences that reach Candle House’s goal of using remote tools to make its way in the reality of an audience. As Neiden recalled it, Behr and Meyers left during the workshop and returned with “this exercise of frustration of companies”, as Neiden said.
“Jacob and I both participated, and the resulting conversation was more or less,” cool, it was horrible. How do we see more? “” Said Neiden. “It was the most frustrating thing I have ever known. I was suspended three times because I would not answer the question properly, and it was the third time – when I started to shout and shout on the phone, realizing that I had forgotten that I had an experience – that we knew in a way that we had something.”
Years later, Lennox Mutual Indeed, comes with a warning that you might feel frustrated. It is a difficult experience to describe, both because there are a lot of things that I do not want to offer, but also because each experience is so personalized that there is a good chance that your experience is very different from mine.
The basics: You register for 20 -minute telephone slots. You receive a call from Lennox Mutual, you have met a 20 -minute timer and you left. You are welcomed with apparently standard customer service menu options, as well as more information on the company, planning an appointment, directions to their location and operating hours; You are even invited to provide an extension at any time.
From there, according to your choices, we can ask you questions that make you examine how you perceive the time, or you could be filed in a scenario where your representative describes a piece and gives you the freedom to explore, to build the story as your answers, questions and impulses. Some moments may have the impression of playing D&D, less dice rolls.
Whatever your choices, the 20 minutes pass. I participated in three calls for this report and I always feel like I am only scratching the surface of this Lennox Mutual has to offer. Indeed, when you arrive at the end of a call, it is easy to ask you what would happen if, say, you have taken a different door or if you have given a different response. Do all the roads lead to Rome, or have I managed to go on a path that does not lead anywhere? Speaking with Neiden and Leaf, I tried to encourage them how large the script is.
“We had some sort of game testers, preview the public, if you want, who knew the show as we built it,” said Neiden. “People who would reserve three, four or five sessions would come up against walls, and we were terrified.”
There was a fear very early that people were going to hate experience when they hit this wall. Instead, producers discovered that when people hit a wall, they would start talking to their representatives, sharing things on their day.
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