American tariff pressure has retailers assessing their prices

Household brands, including Pandora,, Puma And Hugo Boss Everything said this week that they assess their price strategies in the United States and beyond in the event that President Donald Trump's most punitive withdrawals come into force.

Some others, on the other hand, said that they modified their supply chains and potentially revised their sales forecasts in the midst of the American uncertainty of commercial policy.

Trump last month announced the scanning of so -called reciprocal import duties on all American business partners. The charges were later Break for 90 days And reduced to 10% for most countries, with the exception of China, pending trade negotiations.

Companies in the world have nevertheless weighed what the various charges could mean for their companies, with major names such as Mattel, UPS and Ford All of their annual advice.

Here is what some major European retailers have said:

The Danish jewelry brand Pandora, known for its popular charm bracelets and silver jewelry, warned of Significant increase in prices Through the affordable jewelry industry, if the reciprocal prices offered by Trump come into force.

The company derives approximately a third of its sales from the United States, but strongly depends on manufacturing in Asia, notably Thailand, Vietnam, India and China, which made it warn in April a potential hit to income.

“Most of the jewelers that are in the price segment where we operate, they all matter somewhere in Asia. So you might have an argument if these prices remain, so it will be more expensive for all those who play,” CEO Alexander Lacik told CNBC.

“Therefore, we have to expect the consumer's price will see a certain change,” he added.

Asked about the level of price increase that consumers could expect if prices remain in place, Lacik said that Pandora had modeled a certain number of scenarios, but that the final figure was likely to be directed by industry.

German sportswear Puma also underlined the potential Industry price price Following prices, noting that he was currently considering “cost optimization” in the United States

“We will potentially change our prices. We are ready for such a scenario to mitigate the impact of tariffs,” said Director Markus Neubrand on Thursday.

The retailer, who also relies on manufacturing in Asia, said that she expected other brands with higher American sales put the costs on prices adjustments. But he nevertheless noted that he had cut American imports from China after warning In March, he expected to cope with an import samples.

“We do not want to be the leader in terms of price change on the US markets,” said Neubrand. “There are other players in our industry where the United States is much more relevant. As the third biggest brand in the world, we should not be the price leaders.”

He comes after a giant Rivaux sportswear Adidas said last week that the samples would cause price increases for all its American products.

Fashion retailer Hugo Boss other follow -up high -end brands By saying that this was considering pricing adjustments as part of wider measures to establish the impact of additional costs.

Other plans include the redirection of products from China to the United States and replacing them with products from other markets, optimizing the company's global supply imprint.

The prosecution manufacturer noted that the uncertainty about prices, the risk of recession and the immigration policy were alleviate domestic and tourist expenses In the United States, its largest market.

The CEO, Daniel Grieder, said that the appetite for the American purchase had “certainly decreased” but added that it was still too early to judge real impact, despite the gentle sales in the First quarter.

“We continue to monitor the situation,” said Grieder. “Given the continuous uncertainty of prices, it is still too early to draw final conclusions.”

The online clothing retailer Zalando said that he had so far saw any “notable impact” on his activities following prices, adding that consumers' demand had been “rather stable”.

By confirming his annual orientations, he nevertheless said that he was positioning to be managed “All external developments” in what he nicknamed an “geopolitical and macro-economic environment in rapid evolution”.

The company said that it has so far had no “notable impact on our activities” following prices and that consumer demand had been “rather stable”, but that it was positioned to manage “any external development”.