A exciting new chapter takes place for Farm Rio in London this spring. The 6thth May, the Carioca brand opened its third store in the city, bringing its colorful flair to the emblematic rue Carnaby – one of the most renowned fashion addresses in Europe.
The new London store in Farm Rio covers 189 m² and offers more than 140 out -of -competition parts from the Summer 25 collection – including maxi signature dresses, relaxed graphic t -shirts, custom mini and dignified holiday correspondence sets. But it's more than a shopping destination; It celebrates Brazilian art and culture, completing the dynamic atmosphere of the neighborhood. Store design, by Brazilian architect Renata Gaia,, Start with a shade of welcoming green on the facade, framed by large windows and plants above. This creates an open dialogue between prints and the brand's signature styles and the lively pedestrian flow of the street.
In summer, expect even more to a WOW effect because the facade is refreshed with floral textures carefully designed by the brand team to surprise and continuously delight its local community.
Inside, the tropical flora and the fauna of the wall of the French artist Dominique Jardy merge with the delicate marching work of the Amazonian artist Macqueson Pereira da Silva at the cashier office. The store plays with the same design elements that define the other Farm Rio locations in London while introducing new compositions in space. Additional design characteristics include stairs decorated with a texture inspired by foam and sculptural mirrors in durable straw by Rosalila studio.
Besides Carnaby Street, Marylebone and King's Road, the brand will soon land in the department store, Selfridges in London, with a pop-up experience without sight.
