Nespresso has opened its flagship location from London to Covent Garden, offering a unique paradise to touch, taste and explore the wonderful world of Nespresso coffee. Located at 34 Henrietta Street, covering 1,345 square feet, overlooking the emblematic West Piazza de Coven Garden, the store sums up the values of the Nespresso brand while celebrating the beautiful architecture and the history of the old banking building in the flourishing heart of London.
The new boutique concept offers several spaces to move; A bar `Taste and Discover 'offers customers the possibility of exploring their own unique coffee preferences with organized recipes, tasting masterclasses and sampling of the latest innovations, including the new collection of summer ice coffee. A dedicated personalization area offers tailor -made travel cups and gift packaging, creating unique and joyful experiences for customers and a sustainable memory of their shop visit.
For the unique design of the shop, Nespresso worked with British designer Vicky Charles, founder of Charles & Co, to amplify the superb historic interior while adding a modern touch. This includes British manufacturing furniture; A Personalized US bench by George Smith, and a floral chandelier four meters wide by Cox London echoing the biological beauty of the coffee plant and celebrating the heritage of Covent Garden as a flower market. Combined with large lively windows, the high ceilings that reproduce the original building and the pink colors all create a memorable space for a significant exploration of coffee.
To continue its mission on circularity, and as certified B company, Nespresso offers visitors a dedicated space in the store for the recycling of coffee pods and conversations with specialists in sustainability and ethical supply behind each pod.
Anna Lundstrom, CEO of Nespresso UK & I, said: “Our flagship store in Covent Garden presents the vision of Nespresso for the future of retail – a welcoming space at the heart of the vibrant cultural landscape of London. The experience of the shop mixes timeless elegance with modern innovation, offering coffee began to interfere in the Nespresso brand, enjoying modern innovation tastes at coffee – all with the advice of our passionate and competent team. »»
Vicky Charles, founder of Charles & Co, said: “Our vision of the Covent Garden store was to celebrate the architectural heritage of the building while preparing a warm and welcoming space, and I am so excited that everyone can experience it. Visitors can fully immerse themselves in an environment that feels both inspiring and comforting, which makes every moment really special. »»
To celebrate the opening of the planned store, customers will be able to taste and buy the new collection of summer ice coffee from Nespresso, exclusively available at Covent Garden before the official release of the collections on May 13.
Covent Garden Boutique de Nespresso officially opened its doors on 5th Can.
