In a historical development for sports broadcasting and horse racing, NBC Sports and Peacock made a huge announcement on Sunday.
Their television of the 151st Kentucky Derby Delivered the recorded audience figuresCelebrating the “race for roses” as one of the first American sports shows.
The 25th presentation of the NBC of the derby on average 17.7 million viewers through NBC and Peacock, an increase of 6% compared to last year and the highest public since 1989, when Sunday Silence captured 18.5 million viewers.
The dissemination culminated at 21.8 million viewers Between 7:00 p.m. and 7:15 p.m., marking the strongest performances of a quarter of hosts in the history of NBC sport.
Successful audience for Kentucky Derby 151 on NBC and Peacock!
Details here: https://t.co/8yutmlxddipic.twitter.com/uznakbb7s
– NBC Sports PR (@nbcsportspr) May 4, 2025
In grade, sovereignty, sent to 7-1, capitalized on an early pace to overcome journalism in the section and gain by 1 1/2 lengths in 2: 02.31 on a surface of Churchill in the rain.
The Peacock streaming has also established new standards, offering an average audience of 959,000, up 34% of the year and almost tripling the figure of 2023 (371,000).
Linear and digital performances combined underline the wide appeal of the derby through demography.
For the future, sovereignty will go around 150th Preakness Stakes in Pimlico on May 17 (4 p.m. HE on NBC and Peacock), with aspirations with triple crown.
If winner 7-1 prevailed again, the Belmont Stakes of June 7 will attract an even greater exam and potentially encroach the blockbuster public seen this weekend.
For NBC Sports, record figures strengthen its status as a domicile of leading horse racing.
For sport, the overvoltage of notes signals a resurgence of consumer interest in thoroughbred.
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