Global Sportswear Brand, Puma should open its new British headquarters in Manchester, after having agreed a 20,000 square feet of advanced workspace in the most exciting destination for technology, digital innovation and creative companies, Square.
Located on the Oxford Road corridor – known as City's Knowledge Triming – The new Puma seat is in the development of 87 million pounds sterling presented by the largest supplier of the United Kingdom properties dedicated to the growth of the technology, innovation and science sectors, Bruntwood Scitech – A joint venture between Bruntwood, L&G (Legal & General) and the Grand Manchester Pension Fund. N ° 3 Circle Square forms the last phase of the Master Plan in the district and offers 267,000 square feet and 15 floors of new workspaces focused on innovation companies. The building finalizes the construction and will open this summer.
With a small existing presence in Manchester, the move sees Puma moving its British headquarters from London to Manchester and will house sales, marketing, merchanting, finance, people and direct operations of the company and directly to consumer services. He follows the announcement of his very first long -awaited European flagship store which will open on Oxford Street, London, in the fall of 2025 and will offer an immersive and interactive experience that mixes sports and technology with the conceptions of advanced streetwear as part of the Puma brand elevation strategy.
Its base at n ° 3 Circle Square will allow Puma to work side by side with companies and existing disturbing institutions and institutions already located on the Circle Square campus and in the widest district of Manchester knowledge – offering new opportunities to collaborate and innovate while it continues to focus on innovation and progress of performance. The location will also put Puma at the door of the city's university institutions, with access to the best STEM and the creative talents in the city. This includes the promotion of the brand's existing link with the Manchester Metropolitan University (MMU) where he sits on advisory council for his Manchester Fashion Institute.
He will also have access to the Bruntwood Scitech innovation growth team to negotiate additional connections and access to talents, and its vast community program which offers a range of social, commercial and personal development events for its employees.
Lucynda Davies, British Director General of Puma, said: “The move to Circle Square and at the forefront of the at the cutting edge of technology is a key element in our strategy to provide PUMA employees with a first class work environment with the best facilities and equipment.
Being surrounded by such a range of industry was an important factor, and finding somewhere at the heart of Manchester's flourishing technological community is exactly what we hoped for. Being based in Circle Square will also open a multitude of opportunities to exploit the city's creative talent basin and strengthen our existing links with university partners such as the Manchester Metropolitan University – of which we benefit from the additional advantage that Bruntwood Scitech is a partner.
We have already experienced many gains that a flourishing city like Manchester offers, and in December 2024, we associated ourselves with the Manchester City Football Club to launch an innovative AI platform for fans in order to bend their design skills for the third official club kit. Now, thanks to our new British headquarters, we are impatient to integrate more into the innovative community of the city. »»
Josh Whiteley, commercial director, Bruntwood Scitech, said: “Puma joining Circle Square underlines our ambition to build a flourishing community of technological and creative leaders and to promote knowledge sharing and innovation. The brand's own ethics to innovate and perfectly develop Circle Square, and its arrival highlights the vibrant and collaborative destination that we built in Circle Square.
At Circle Square, we offer our customers – whether large global companies or flourishing start -ups – access to new connections, introductions to companies sharing the same ideas and talent networks while providing cutting -edge workspaces. Manchester has the reputation of economic power which attracts disturbing and pioneer brands and qualified professionals. It also has the largest concentration of undergraduate students and undergraduate students in the United Kingdom outside of London, and a rich history of innovation and textiles as the birthplace of the industrial revolution. Being the British house of a global brand like Puma will be a powerful two -way partnership – helping to support regional growth, as well as offering them access to the workspace, talents and companies that will shape the future of innovation. »»
The n ° 3 Circle Square will include a roof terrace shared with a breathtaking view through the city, from spaces in small groups and salons, 24/7 access with high -speed connectivity, dedicated on -site security, access to meeting rooms on site and an offer of food and drink “ Grab and Go ''.
Well-being and active trips have also been priority, with secure bicycle storage and high-quality shower and evolution facilities also included. The building will also open on Symphony Gardens, a newly furnished space designed to complete the neighboring symphonic park and promote biodiversity and give access to a shared green space in Circle Square.
A joint venture between Bruntwood Scitech and Vita Group, the Circle Square district also offers more than 100,000 square feet of retail and leisure space, including the Onda pasta bar in Manchester-Favourite, North Tap Room, half a dozen others and a federal bar.
Sustainability is one of the fundamental principles of the conception of n ° 3 Circle Square in the context of net carbon nets of Bruntwood Scitech. The building will be clear zero carbon in its construction and its operation for shared spaces, and should obtain an excellent BREEAM status, as well as a 5 -star NABERS note and an EPC A note. Its innovative characteristics to maximize energy efficiency and improve air and fresh climate control for those of the building include an all -electric heating system with peak heat pumps, solar panels mounted on the roof, Intelligent building (BMS) and local mechanical ventilation with heat recovery units (MVHR).
This commitment to sustainability was another important factor in Puma's decision to have its British seat in Circle Square. The PUMA 10FOR25 PUMA strategy aims to fully integrate sustainability into all basic commercial functions and is linked to the United Nations sustainable development objectives that define global development priorities for 2030.
