To go through the world and test the road the largest cars in the world as part of the presentation team on Top Gear and the big tour, in the condominium of a pub in the Wiltshire, to be dismissed from all the work he has ever had, to eat pieces of Bull with Gordon Ramsey, he has now come to your local Waitrose with a gin he made from …
James met the “Willy Wonka of Gin Making”, the master distiller Hugh Anderson near the pub that James is co -owned, the Royal Oak Swallowcliffe in Wiltshire, and a partnership was forged on a love of Gin and a mutual disdain for mediocrity. They decided to take the idea of James from a gin distilled from the humble parsnip and transform it into reality.
Combining James' obsession with the details and the awarded expertise of Hugh, the resulting gin is a meticulously modified gin, perfect in a G&T and very mixable for these mixologists among us. We call it the “Jamesification” of the Gin …
What initially started as a little pleasure went from 0 to 60 in record time and has become a monster in Gin-Gin: a first series of 1420 bottles sold instantly, and now James Gin is available in more than 40 countries in the world, the James Gin YouTube Channel Planet gin At more than 500,000 subscribers, and James was even elected “Gin icon” by Gin Magazine. Now, fortunately, now you can choose James Gin Asian Parsnip In the weekly store.
James May said: “Any television presenter or reasonably conceited Hollywood actor, he will eventually make a gin. It is easier than whiskey and more interesting than vodka, which is tasteless and therefore useless. I was vain enough to try it. But, for my defense, my gin is really mine, not a cynical brand exercise.
I had the idea of mixing the flavor of Parsnip (because it reminds me of England and its humidity) with Asian spices (because they add excitation). And we therefore created the Asian Parsnip named without imagination – celebrating both the warm flavor of most of the English vegetable English and the gastric stimulus of India. It may seem strange at first, but they said it about the internal combustion engine. And if you don't believe me, Waitrose likes it enough to sell it – and they don't sell old garbage. Not at their prices anyway.
John Vine, the buyer of Waitrose Spirits said: “James Gin is not your typical celebrity brand. James was deeply involved in development and marketing from the first day – these are flavors developed with obsessive care and real expertise.
