This startup makes objects from the trash can

The graduate of Fine Arts Charlie Rudkin-Wilson Wares was presented in Vogue magazine and his partners include the luxury retailer Fortnum & Mason.

But its sides, its rings and its soap dishes are not made from precious metals or stones-Rudkin-Wilson melt thrown plastic containers such as bottles of shampoo, pink baths for moving vanist spots and pots of milkshake born in bright yellow, then of them with objects distinctive.

A zigzag-shaped soap dish with blue tones called “The Greek”, made from grocery yogurt and porridge pot, is for sale via Rudkin-Wilson Müll.club Website for £ 16 (around $ 21), while plastic cutlery in black and white single use and translucent food containers are raw materials for mountain pairs of “take-out”.

Rudkin-Wilson, a former sustainability consultant in the television and cinematographic industry, said that she was “obsessed” to recycle for years and wanted to change the vision of plastic society as waste.

“Part of the entire mission (by Müll.club) is to change the perception of plastic waste and ensure that it looks like a precious material,” she told CNBC by video call. Rudkin-Wilson wants his creations to be attractive and functional, she said. “There are a lot of color alchemy that ensures that these products are magnificent-and they work,” she said.

For Rudkin-Wilson, the current approach to plastic recycling does not work. About 36% of all plastic produced on a global scale is used for packaging, and around 85% of this goes to discharges, according to the A program program program. Wrap – The waste and resources action program – described the United Kingdom as “dedicated” to the export of plastic for recycling, with 47% of the plastic of British recycling or export companies that went abroad for recycling in 2021, according to its most recent figures. (The data is based on the recycling of packaging waste exports note that companies are forced to issue.)

Rudkin-Wilson launched his business during the coronavirus pandemic, initially as a physical store in London which sold rechargeable bottles of cosmetic and household products such as shampoo and liquid to detergent. She added a recycling center where she experienced the transformation of old bottles into plastic into household objects, the first being the soap dish, which is now the best -selling product of Müll.club.

“I wanted something that was beautiful to look at, but that has stored properly that your soap does not stick,” said Rudkin-Wilson. In addition to selling directly to consumers via the Müll.club website, Rudkin-Wilson's conceptions are sold in independent stores and museum stores in the United Kingdom, plus a handful in the United States

Müll.Club now operates from a studio in Margate, a city on the English coast. While CNBC spoke to him, Rudkin-Wilson was seated in front of a pile of large red and purple baths, emptied of their chocolates and given by public members who send Müll.club plastic that they would throw otherwise. An online platform allows people to follow the progress of their waste, including information on the weight of their donations and recorded carbon emissions.

This type of data has helped Müll.club to attract major brands wishing to understand their environmental impact. Müll.Club has recycled more than 32 kilograms (70.5 pounds) of plastic waste from the lush toiletries company to make 2000 hair comb, and Rudkin-Wilson works with a luxury car brand to recycle plastic caps in products, after the automaker).

Fortnum and Mason provided Müll.Club of packaging waste such as plastic network in the distinctive turquoise of the company, which Rudkin-Wilson recycled in products like plateaus and layers, while British Vogue called Müll.Club the “Revolution of Elegant Sureness”, ” According to an Instagram publication. “Can you imagine that the pot of yogurt of someone he ate is in vogue … just in a different form?” Rudkin-Wilson said.

Müll.Club will soon travel to a more spacious studio with equipment that can deal with larger amounts of plastic, and Rudkin-Wilson wants to start building parts such as furniture from given plastic. It aims to collect about £ 250,000 to help finance expansion and would also like to have a marketing budget to help acquire new customers.

Rudkin -Wilson said she hoped that companies will start to assume responsibility for their plastic waste – both in the manufacturing process and after consumers have finished using their products. “The industry will change and more private innovative companies will appear, removing the ineffective traditional recycling industry of the Kerbs,” said Rudkin-Wilson by e-mail to CNBC.