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Aston Martin limits the imports of its luxury cars in the United States and is based rather on actions held by its American dealers to travel the British manufacturer of Donald Trump while the British automaker is struggling with expansion losses and debts.
The manufacturer particularly exposed At the 25% prices of the American president on all imports of foreign manufacturing vehicles, because it does not manufacture its vehicles in America, the market representing 30% of its annual sales.
“We had already prepared for the worst case,” said Director General Adrian Hallmark on Wednesday.
“Given the scale of prices on the British automotive industry, the implementation of an agreement for British market manufacturers as soon as possible and should be an absolute priority for government and industry,” he added.
British Chancellor Rachel Reeves has opened the door For Great Britain, the reduction of its prices on imports of American manufacturing cars, as well as agricultural and seafood products, while it tries to persuade the Trump administration to reduce its basic tariff by 10% on British exports.
Aston Martin had minimized shipments in the United States in April, but it will continue the measure in May, while using the current inventory held by its American dealers.
Hallmark said the company had enough stock to last until mid-June and probably resume shipping to the United States from the end of May. Before 25% price Coming into force in April, Aston Martin had also used production in other countries to prioritize the sending of vehicles to the United States at the end of last year.
For the first quarter, the company declared an adjusted loss of 64.5 million pounds sterling before interest and taxes, against 57.1 million pounds Sterling last year, while income dropped from 13% of the previous year to 234 million pounds sterling. The large volume was flat at 950 vehicles.
Despite the low results, Aston Martin said she would maintain her guidelines to return to profitability and cash flow available this year.
Bernstein analyst Harry Martin said he was “impressive” that the company remained with his financial objectives, like other companies in the automotive sector, such as Porsche and Volvo Cars, Remove or modify their advice.
Last month, the loss of loss group also announced its intention to Raise more than 125 million pounds sterling With the sale of his minority participation in the Formula 1 race team and additional investments in his chair, Lawrence Stroll.
Aston Martin had already indicated that it would transmit tariff costs for customers by increasing the price of its vehicles, while the company would absorb certain expenses thanks to the reduction in costs.
Hallmark said on Wednesday that he would probably wait until mid-May at the end of May to make changes to the company's pricing strategy to assess whether the United States would maintain its prices following a recent softening of its policy to help the car manufacturers.
