Maranello, Italy (Reuters) – Ferrari refreshed its hybrid range on Tuesday with the new 296 special and its convertible version while the luxury sports car manufacturer is preparing for its first jump in the entirely electric era.
Ferrari, who will present his first EV in October, presented the two new rechargeable hybrid models at its head office in Maranello, in northern Italy.
They are based on the Ferrari 296 2021, a car that is now approaching the end of its life cycle.
The 296 special is lighter, more powerful and with improved aerodynamics, the director of marketing and the Enrico Galhiera sales, adding that he was focused on driving.
“It is not a car for everyone, we will not widen our customers with it,” he said during the presentation.
“It is a model for our historic customers, who know very well Ferrari and seek to drive a thrill”.
The 296 Special contains a three -liter, six -cylinder and 700 horsepower combustion engine. Its electric component adds 180 additional horsepower.
Deliveries should start in the first quarter of next year, while the retractable version, known as “A”, will be available in the second quarter.
The new car will have a price in Italy of 407,000 euros ($ 449,000), going to 462,000 euros for the convertible, which places them in the middle at the Ferrari price range.
Prices will be higher in the United States by an amount to be defined, said Galhiera, after Ferrari announced last month that it increased the prices of some of his cars in the country up to 10% in response to prices.
Only some models approaching the end of their life cycle are excluded from American price increases.
Order books for the 296 Special Open Tuesday, but the interest is already high, said Galhiera. Customers who have interacted with an official Ferrari dealer in the past five years will have priority in orders.
Although it is not a limited series model, its exclusivity will be preserved while keeping its life cycle shorter than the four to five years typical for other Ferrari models, added Galhiera.
Ferrari's first entirely electric car, breaking its tradition of roaring petrol engines, will be unveiled on October 9 in Maranello.
“It will be completely different. But we have been developing skills on the components of electric vehicles for more than a decade,” said Galhiera.
CEO Benedetto Vigna reaffirmed this month, Ferrari would continue to make petrol and hybrid cars, as well as electric vehicles. He added that the company would launch a total of six new models this year, including the entirely electric.
