The International Olympic Committee (CIO) and Comcast NBCUNIVERIVERS have agreed with a new revolutionary partnership for the new digital era, taking advantage of the opportunities offered by the media landscape in rapid development and the unique expertise of the World Media and Technology Society.
The agreement not only includes media rights on all the United States of America's platforms for the Olympic Games until 2036, but also new innovative joint initiatives and strategic projects.
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The partnership, which was approved by the IOC Executive Council (EB) yesterday, will start in 2025 and took the long -standing partnership between the IOC and Comcast nbcuniversal At a new level, from the media rights holder to a strategic partner.
The extension of media rights for cycle 2033-2036, covering the winter Olympic Games Salt Lake City Utah 2034 and the 2036 Olympic Games (host still to be determined), is estimated at 3 billion USD and is a major contribution to long-term financial stability of the entire Olympic movement. The IOC distributes 90% of the income it generates to support athletes and sports organizations around the world.
With an immediate effect, the new partnership offers additional value, in particular:
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Rely on Comcast's expertise in technological infrastructure, connectivity and the media to support the delivery of the Olympic Games;
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Support for the in-genenu distribution of television coverage live from the Olympic broadcasting services (Obs);
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Support for Obs in the production of the Olympic video player;
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Collaboration on digital advertising opportunities in the United States;
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The IOC benefits from Comcast's investment in relevant and innovative start-ups;
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The extension of the media rights agreement on all platforms in the United States for the Olympic Games until 2036 on NBCUniversal, including its Peacock streaming platform.
IOC President Thomas Bach Said: “This agrement with comcast is grindbreaking because it gos far beyond the traditional Media Rights Agrement Which we have for mary Years with Our Valued Partner. Thanks to their innovative Approach, Serving on All Platforms from Linear to Streaming and Digital CAN NOW Take Our Partnership to New Heights for the Benefit of Athletes, Olympic Stakeholders, Organizing Committees and Fans. Olympics like never before.
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Comcast Chairman Brian Roberts said: “There is no event like the Olympic Games. His power to bring joy, and the unifying spirit he embodies, we are really unique. We live at one time, technology leads more quickly and a more fundamental transformation than we have seen in decades. Honorary to continue to bring all the power of our company's expertise in the creation and distribution of content that connects with the Americans, as well as to start providing technological support and even more innovative solutions to the IOC and its stakeholders in fields that benefit athletes and many people dedicated to the organization of Olympic Games around the world. »»
The president of the United States Olympic and Paralympic Committee (USOPC), Gene Sykes, said: “While we recommend this revolutionary partnership between the CIO, Comcast NBCUNIVERSAL and the USOPC means a new era of collaboration and engagement which will immediately improve the Olympic and Paralympic movements. are delighted to take advantage of innovative technologies and shared resources that will ensure unforgettable experience for athletes and fans. »»
The entirely distributed coverage of NBCUNIVERSAL from Paris 2024 generated consumption records and milestones wherever fans were looking at. Covering the Paris Company reached an average of 67 million viewers in total per day on its broadcasting, cable and streaming platforms. Fans broadcast 23.5 billion minutes of NBCUNIVERIVERSAL's Paris 2024 coverage, led by the Peacock streaming service – 40% more than all the Olympic summer and winter matches combined. Gen Z propelled a record of 6.55 billion impressions of NBCUNIVERIVERSAL's social media platforms for Paris 2024, an increase of 184% compared to Tokyo 2020.
Comcast nbcuniversal has a deep history and acclaimed by criticism with the Olympic Games and the Olympic movement. From Tokyo 1964, Nbcuniversal presented 19 Olympic Games in total and 13 consecutive editions, more than any other American media society. Today's announcement means that at the end of the summer games in 2036, NBCuniversal will have presented 25 Olympic Games and 19 consecutive editions. Comcast is also a major sponsor of the Olympic and Paralympic movements in the United States, after being an official partner of the American team since 2017.
The IOC EB, which approved the agreement, also authorized the next president of the IOC, who will be elected on March 20, to sign the agreement after having taken office in June 2025.
