As we recently have reportedTrump's Trump and Off Trump's pricing threats have made American industry very nervous, and there is a precedent as to the effects of his first mandate and the negative impact price Had then. A good news For the industry that has just arrived in the new report of the distilled spiritual coucil which said that 2024 set a record for American exports of spirits, but 2025 could be a very different year.
Discus published his report on the exports of American spirits earlier this week, and he said that US spirits' American exports reached a record of $ 2.4 billion in 2024, which was an increase of 10% compared to the number of 2023. This was fired by an increase of almost 40% of exports to the European Union, although there was a decrease world. Ironically, the increase in exports to the EU was motivated by fears of the return of prices in 2025, which seems more and more a reality. In 2018, during Trump's first term, the EU imposed an American 25% rate whiskey In response to its prices on imports of steel and aluminum. Exports have dropped 20% in the coming years, the equivalent of more than $ 100 million, and Trump has issued another reprisals on Scottish whiskey up to 20%.
The Biden administration has reached an agreement with the EU and the prices were suspended in December 2023, but this suspension expired in March and since then, there has been a back and forth threats and breaks that have left the industry to feel more than a little uncomfortable. According to Discus, exports of American whiskey to the EU increased by almost 60% since the suspension, or nearly $ 700 million in 2024, but this year could be a completely different story. “The current trade disputes unrelated to our sector have caused uncertainty, which maintains many American distillors on the sidelines and reduced sales growth,” said the president and chief executive officer Chris Swonger in a statement. “The recent EU decision not to replay a reprisal rate on American whiskeys and other American minds is a first positive step towards the US-EU-EU-EU spirits at zero-zero prices and disentangled spirits of these commercial disputes.”
Swonger continued by saying that the prospects of 2025 remain difficult to foresee due to current commercial disputes. For example, Canada, the second largest market for exports of American spirits after the EU, imposed a 25% rate on all American spirits that started on March 13, and almost all Canadian provinces banned American alcohol in store shelves. This seems almost well compared to the 160% reprisal rate imposed by China on American minds, and the 70% issued by Turkey (a small market, but still). Swonger underlines the work of the Trump administration to reduce the price of India bourbon From 150 to 100%, which is still quite high and hopes that the president will be able to continue to negotiate with other countries to reduce it to “zero for zero”. We will continue to update you on this situation as it takes place.
