Despite being a late player in the game, Tiktok Shop quickly raised buyers.
The American Tiktok Shop operation was launched in 2023 and attracted 47 million buyers to the platform, which spends on average $ 32 million Every day, according to Capital One Shopping. The market based on social media combines ultra-raw prices of There is with integrated social purchases, similar to Instagram and Facebook.
He added an estimated 11.9 million American buyers in 2024 only, placing it before competitors as Meta And Pinterest During the same period, according to Emarketer.
“All of these companies should be really nervous because Tiktok Shop starts from this huge client retention force,” said Jason Goldberg, director of trade strategy at Publicis Group, a marketing company.
Unlike other social purchasing experiences, Tiktok Shop keeps buyers in its application. Others, like Instagram, take buyers on external websites to make purchases.
In addition, Tiktok uses his algorithm to suggest products in the same way he recommends content – he displays user ads according to their commitment habits, not just purchasing habits.
“Whenever you look at something, whenever you take a break from something, whenever you click or slide on something, is to cut code in the background on this algorithm and make it smarter,” said Richard Crone, founder of Crone Consulting, an electronic business company.
Retail experts are this wedding of shopping and entertainment as “shopperting”. It is a category of electronic commerce that has completely generated New careers For influencers of social media like Lexi Rosenstein.
“People do not realize that you can have 5,000 subscribers and monetize your content on Tiktok and Tiktok Shop and make it a career,” said Rosenstein.
As Tiktok, Rosenstein has raised more than 70,000 subscribers and is the best American seller for beauty products in the application. It attributes its general public to the growth of live purchases on Tiktok.
And yet, the Tiktok store may disappear.
Congress in April 2024 adopted Demanding that China's Bytedance sells Tiktok American operations to an American company or faces an effective ban on application in the United States. The concerns are that Tiktok is a national security threat because of his links with China, accusations that Tiktok denies. The application fell briefly for a few hours before the initial deadline of the law in January, but Tiktok received a 75 -day extension By President Donald Trump through a decree. Bytedance has until April 5 to find an American buyer.
Since the writing of this article, no buyer has been announced.
Watch the video above to learn more about the rise of the Tiktok store, the companies that depend on it and what an imminent ban could mean for the application.
