The atmosphere of the Disney bundle celebrating the National Streaming Day to the rank in Los Angeles on May 19, 2022.
Presley Ann | Getty Images Entertainment | Getty images
Disney said on Wednesday that it had around 157 million world -class active users with content supported by advertising on its streaming – Disney +, Hulu and Espn +platforms.
This number includes 112 million users at the national level and is on average per month in the last six months.
Although traditional TV outlets have a standard means of measuring grades and audiences, there is still no standard industry methodology to measure the size of the world streaming audience.
The company said that its Disney advertising unit “undertook to define an comprehensive approach and methodology to estimate the audience issues supported by advertising”. It provides update and an overview of its streaming activity supported by advertising during the annual conference of these tech in Las Vegas, an unmissable event for the advertising and media industry.
“Disney is at the intersection of world -class sports and entertainment content, with the highest public in global streaming supported by advertising,” said Rita Ferro, president of Disney world advertising, in a press release. “We wanted to be the first to offer our industry greater transparency in the methodology used to estimate our world's monthly active users engaged in advertising.”
By explaining the methodology, the company declared that metrics came from active accounts through the three Disney streaming services which consulted programs and films supported by advertising for more than 10 seconds. “Each active account is then multiplied by the number of users estimated per account … to estimate the total number of users,” he said. Estimated active users are added through applications without deplication, which means that users who subscribe to more than one of the platforms could be counted more than once.
Growth in advertising levels
Media companies have become particularly focused on the generation of profits from their streaming activities, and advertising has become a key to do this. While many platforms were initially subscription services without advertisements, streaming platforms in recent years have introduced cheaper and advertising levels for consumers.
Disney CEO, Bob Iger, has said that the company tries to direct its customers to its levels supported by advertising. The company has increased prices on trade without trade since the launch of Disney + with announcements at the end of 2022.
Disney's Hulu was one of the first streaming platforms to offer an option supported by advertising. More recently, Disney + has introduced a level supported by advertising.
In November, Disney said It had 122.7 million Disney + Core subscribers, which excludes Disney + Hotstar in India and other countries in the region. Hulu had 52 million subscribers, while ESPN + had 25.6 million paid subscribers.
Historically, the company has not reported exactly the number of subscribers on each platform for the option brought to advertising, but the leaders of the call for results in November said that more than half of the new American Disney + American subscribers chose the level cheaper and supported by advertising, adding these “body well for the future”.
Disney noted during the call that average revenues by user for Domestic Disney + customers rose from $ 7.74 to $ 7.70, due to a higher mixture of customers on its level and large offers supported by advertising and wholesale offers.
Managers also declared in November that they were confident in streaming “would be a significant growth area” for the company.
At the time, the company reported That his combined streaming business, which includes Disney +, Hulu and ESPN +, posted an operating profit of $ 321 million for the period in September, against a loss of $ 387 million during the same period of the previous year.
Disney Will report His tax earnings of the first quarter on February 5 before the bell.
