Dollar said on Wednesday that it earns market share with high income consumers and could increase prices on certain products to compensate for the president Donald Trump's price.
The CEO of the retailer at a reduced price, Michael Creedon, said that the company saw “value research behavior in all income groups”. While Dollar Tree has always relied on low -income buyers and obtains around 50% of its intermediate income consumer activities, sustained inflation has led to “stronger demand for high income customers,” said Creedon.
The success of Dollar Tree with high income buyers follows similar gains Walmartwho has Driven with the cohort After the extended period of high prices.
Trump's prices on certain goods from China, Mexico and Canada – and the potential of major tasks on business partners around the world – only added the concerns about the budgets of extended households. While Dollar Tree will use tactics such as negotiations with suppliers and moving manufacturing to mitigate the effect of tasks, it could also increase the prices of certain items, said Creedon.
Dollar Tree has deployed higher prices than its standard products of $ 1.25 in around 2,900 stores supposedly at multiple prices. Some products may cost $ 1.50 to $ 7 in these locations.
The retailer has weighed on high income customers and the potential effect of prices as announced his earnings in the fourth quarter. Dollar Tree also said it would be Sell your family dollar channel in difficulty For around $ 1 billion to a consortium of investor in investment.
Dollar Tree said that its net sales for continuous operations – its homonymous brand – totaled $ 5 billion for the quarter, while sales of people of the same store climbed 2%. The profit adjusted per share came to $ 2.11 for the period.
We do not know how the figures compare to the estimates of Wall Street.
For the year 2025, Dollar Tree expects networks of $ 18.5 billion at $ 19.1 billion in continuous operations, with sales growth at comparable stores from 3% to 5%. He plans to display an adjusted profit from $ 5 to $ 5.50 per share for the year.
Creedon said that the expected 10% of the prices that Trump has taken from China in February would have been $ 15 to 20 million per month, but that the company attenuated around 90% of this effect.
Additional rights of 10% on China imposed this month, as well as 25% of samples from Mexico and Canada which have only taken effect in part, would reach a dollar of $ 20 million per month, said Creedon. The company strives to compensate for these tasks, but does not include them in its financial guidelines because of the confusion on the prices which will take effect and when.
