Austin, Texas – Uta Briesewitz, a director of veteran television, made her debut with the beginnings with “American sweatshop”, which has its world premiere as part of the 2025 SXSW Film and TV Festival. Lili Reinhart plays a young woman who gets a job as a content moderator on a social media site. While she struggles to detach from the violent and disturbing images with which she is flooded every day, she becomes obsessed with the discovery of the truth behind a particularly graphic video.
Briesewitz and Reinhart stopped at La Times Studio in Austin, Texas, to talk about the film. Reinhardt explained how she began to reconsider her own online habits.
“I think I wanted to be online less, more than ever in my life last year,” said Reinhart. “Not even because of this film. I'm just thinking because of what the Internet is right now. It's not good, and you see a lot of hatred and fear and I don't want to be part of it.
Reinhart added: “And so I tried to be almost my own little content moderator, in a sense, on my own social platforms, knowing that I will get more. So being aware online with what I interact with, knowing that if I keep it positive, keep it funny, keep it light, that's what I will come back. “”
