Selfridges obsessions, a new biannual celebration of the most irresistible ideas and objects of the season was launched in London, Manchester, Birmingham and on www.selfridges.com.
House of obsessions since 1909, Selfridges has long been the place to find something new, a barometer of culture and fashion. Selfridges obsessions have a spectrum of the latest obsessions, niche or selfridges trend, moment or life. 12 Selfridges obsessions for SS25 include failures, long weekends, dogs, spicy sauce, matches and Martinis.
Selfridges obsessions can be discovered in world renowned windows in selfridges, and thanks to modifications, events and experiences of fun products in all stores (including a chess club, a film club and an opportunity not to be missed for dog owners to have a portrait with their canine obsession). Creatives such as @pablo.rochat, @chrismaggio and @jakubgessler have been enlisted as collaborators.
Judd Crane, Executive Director of Selfridges, Buy & Brand, says: “Obsessions have become a call for social tenders; a means of exchange and connection between people sharing the same ideas; The beginning of a friendship or a community. We had a lot of fun finding our list of selfridges obsessions, and in doing so, we hope to bring people together and open a light conversation around the things we love and why we love them. We are delighted to share our unexpected and unifying passions, as well as those of our customers this SS25. »»
SS25 Obsessions Selfridges
- Failures – A strategy game, in which the rules and the board of directors are in black and white. Often includes movements as precise as the checks of players from the players of players.
- Martinis – A cocktail based on gin- (or vodka). Typically done with dry vermouth, olive brine or lemon skin and strong opinions.
- Spicy sauce – a spicy sauce and an inspiration for chefs, designers and make -up artists. Made with peppers.
- Do offline – The act of deleting applications, get out of network or simply turn off your phone. Often associated with reading lists, board games and touching herbs.
- Paper – An everyday equipment handled for haute couture, home objects or art, often like packaging.
- MATTESTICKS – The stem of several SS25 LOOKS BOTTEGA VENETA. May appear on knitwear, dresses or as decorative household items.
- Long weekends-short holidays created by adding a Friday and / or a Monday to your weekend. Generally includes French wine, tapas and new sunglasses.
- Silver – Detail or the shiny decorative characteristic of SS25. Added to the Cupid arcs at Miu Miu by Pat McGrath and one of the shiny quarter dresses in JW Anderson.
- Power Flowers – three -dimensional artistic forms, in particular by hook and applied to the desired dresses of the season or by throwing metal for jewelry and art.
- High gloss – refers to Jil Sander trenches, smooth hair with Dries van Notten, Gaetano Pesce chairs and glass sparkle that defines them collectively.
- Mode complications – Notable pieces of collections spent in the archives of a creator. Often worn or held by emblematic characters, models, celebrities. Reissue styles, often many years after their original reputation.
- Dogs – A popular companion and ultimate, often photogenic. Usually has a keen sense of style.
Obsessions – Event and experiences
Everyone is invited to share the obsessions of selfridges, to socialize and to connect, with failures, cinema and florist experiences, as well as the special portrait for dogs of photographer Jakub Gessler.
Jakub began to document the animals with their owners in 2020 and has since amassed a portfolio of more than 160 portraits, inspired by traditional Renaissance and family archives of the 80s. Dog owners will have the unique opportunity to be photographed by Jakub in London and Manchester Exchange Square against a special campaign for @theofit
Chess is not a new enthusiasm for selfridges-the store welcomed the most chess games ever played at the same time, in 1933. In 2025 in London, the cinema of Selfridges will host the mini-chess with transatlantic clubs, a conceptual social club of subculture-obédédé Corianne Ciani and Al Bahta.
A fashion film program in partnership with Showstudio offers projections of films, documentaries and discussions on panels, while Duke Street is in bloom with an immersive floral work created by the FLWR feelings LAB. He promises to celebrate the power of flowers this spring and should also offer many photo opportunities.
Customers are invited to join Martini Masterclasses in Manchester Trafford, while in Manchester Exchange, the obsession with matches takes place with personalization in stores alongside fashion scrapbooking workshops with the local fraternity community The Flâneuse.
Obsessions – Windows
The selfridges race for Oxford street windows becomes a celebration of its twelve SS25 obsessions, assembling the world of each with humor and meticulous details, attracting inspiration
Expert crafts, extreme hobbies and exhaustive collections. Passers -by can expect playful interpretations, including dog daycare, a model at the Eiffel Tower, made using more than 1,000 match sticks, and an inspired bar from the 1980s with “Martini Hatch”.
Obsessions – The Product Modify
Product changes have been created to help each obsession living in their full universe. Example: a modification of Martini includes the best Gin, Vodka and Vermouth; Fresh lemons; olives and their brine; a multitude of elegant glassware; Shakers cocktail; And cocktail dresses, of course. In addition, five bars and restaurants in store have created tailor -made Martini recipes, which are available now.
Selfridges food buyers have doubled the selection of the Foodhall spicy sauce. More than 90 options await you, including varieties of truffles, chili, chocolate, lime and honey – there is something for all tastes, the size of the handbag in XXL.
Long weekends are imagined and planned with the best suitcase scenarios and city guides. Realfridges presents the originals that make feedback in fashion, inspiring SS25 collections, including exclusive repair and a pre-loved concept of Burberry.
The silver obsession manifests itself in Argenne of Christofle, Georg Jensen and Gohar World, the makeup of heavy metals and RTW and Bottega Veneta, Khaite, Dries Van Notten and Junya Watanabe.
SS25 is launching to obsess, in particular the first physical accessories from Khaite, Christian Louboutin X Maison Margiela's Shoe collaboration and at the end of March, just in time for Mother's Day, the Mother's Hall will host a new destination for flowers and thin jewelry to celebrate power flowers.
Obsessions – Creative contents
Selfridges ordered the creative director based in Atlanta, Pablo Rochat, and the photographer based in New York, Chris Maggio, to create a social campaign first: a series of five videos of 15 seconds, each highlighting an obsession through visual clues and humorous vignettes with a humor or unexpected touch.
