Group members hope that the boycott will be able to put pressure on the US administration effectively and use the platform to share other purchase options.
A series of boycott movements has emerged in response to recent changes in the United States, including Washington's decision to put support for Ukraine and the announcement of European prices, in what followers believe they are putting pressure on American administration.
In Sweden, several Facebook groups calling for the boycott of American products quickly acquired a large number of followers. A group, “The hard boycott of the United States“has accumulated nearly 67,000 members, while another,”Boycotting the United States products“At more than 70,000.
The groups urge members to stop buying major American products, including Tesla, McDonald's, Coca-Cola, Nike and Levi's, and stop using services such as Netflix, Google and Airbnb.
Jannike Kohinoor, designer of the Boycott group in the United States, said that she felt forced to do something despite her Swedish citizen.
“When I can't vote in the American elections or demonstrate in the streets in the United States, I think I have to do something,” she said.
On the page, members share recommendations on alternative options for American goods and services, but for some, making the change is not as obvious as it might seem.
“It's difficult because everything has an American influence. It is so terribly difficult. So you should boycott almost everything,” said a Swedish buyer.
Another buyer said they understood the initiative, but admitted that it can be difficult to get people in “because you are going to make your usual shopping and you don't always think of where it comes from”.
Kohinoor said she had been criticized for creating the Facebook movement group, which belongs to American Technology Conglomerate Meta.
“We have no better alternative,” said the group's creator. “It's about bringing people together and creating a movement. I think you must gradually change as the alternatives come.”
